|
|
|
|
|
Newsletter Home Update your information Events calendar Alumni perks Alumni Web site |
|||
York cleans up at international awards competition
York University stole the show in Steeltown at the Council for Advancement and Support of Education (CASE) District II Accolade Awards, winning nine awards for work by the Marketing & Communications division, four awards for York Is U, and one award for Guy Burry, chair of the York University Alumni Association Board of Directors. Guy Burry was awarded the Robert L. Payton Award, one of the highest honours CASE accords to volunteers. The grand total of 10 gave York the best showing of all members in CASE District II, which is comprised of educational institutions in the US northeast and Ontario. The Marketing & Communications Division collected three Gold and six Silver awards in areas ranging from advertising and media relations to recruitment publications and magazine and newsletter honours. "These awards are a testament not only to the professionalism of our team but to the partners who work with us across the University," said Richard Fisher, York University's chief marketing & communications officer. "This is the third consecutive year of good performance in these awards. It's always good to be recognized by one's peers across the continent." York won for these initiatives: Last spring, York launched the first fully-integrated university branding campaign in Canada to target young moviegoers directly in theatres. The movie campaign also involved a VIP movie premiere for top prospective students at the Paramount Theatre in downtown Toronto, on May 9, 2005. Nearly 150 future academic stars had the chance to get up close and personal with members of York's outstanding cast of faculty, staff, students and alumni, prior to a complimentary screening of The Hitchhiker's Guide to the Galaxy. 
Right: The VIP movie premiere launch won Gold and Silver
The event targeted prospective students in an entirely new and creative way by taking York's message directly to them. The campaign received a Gold award in the Print Advertising: Multimedia Packages category and a Silver award in the Individual Special Public Relations Projects category. York's integrated "Enter Here 2005-2006" program aimed at prospective students won top accolades for its consistently professional approach. Initiated by Marketing & Communications on behalf of the Office of Admissions and designed by Toronto's doug agency, the campaign won Gold in the category Student Recruitment Individual Publications: Viewbooks and Prospectuses. 
Left: York's Enter Here 2005-2006 prospectus book won Gold in the category Student Recruitment Individual Publications: Viewbooks and Prospectuses
Not to be outdone, York's flagship publication YorkU magazine, won a Gold award for a black and white photograph of Olympic trampolinist Karen Cockburn, which appeared in YorkU's December 2004 issue. YorkU also received a Silver award in the Colour Photography category for a photo that appeared in the feature article titled, "Visionaries", in the Summer 2005 issue. The photograph was taken in the Tumbling Room at the Centre for Vision Research on York's Keele campus. YorkU writers also received a Silver award for general excellence in the category Periodical Staff Writing, and YFile, York's daily online newsletter, received a Silver award in the Web site News category. 
Left: YorkU magazine's award-winning entries
A Silver award went to Media Relations in the category Specific Media Relations Programs for the June 20 launch of the Milton and Ethel Harris Initiative, an early childhood development study that will put the University at the forefront of worldwide study in the field. The project was made possible by the largest private research donation in York's history given by the late Milton Harris and his wife Ethel. York's Media Relations team also received a Silver award in the News Writing category for a variety of press releases produced during 2005. Headquartered in Washington, DC, CASE is the professional organization for advancement professionals at all levels who work in alumni relations, communications, marketing, and development. More than 3,000 colleges, universities and other schools in the United States and Canada comprise a professional membership of nearly 25,000 individual members. CASE District II covers Delaware, the District of Columbia, Maryland, New Jersey, New York, Ontario, Pennsylvania, Puerto Rico, US Virgin Islands, and West Virginia. York is U wins four international awards York Is U has been named most outstanding organization and won three other regional awards from the Association of Student Advancement Programs (ASAP). Jeremy Greenberg, coordinator of student alumni programs at York, and six York Is U directors accepted the prizes at the association’s District 2 conference at Gettysburg College in Pennsylvania Feb. 17-19. Greenberg said the awards prove what he's been telling people since he arrived at York as a student in 1998 and continues to emphasize as a member of York's student community and leadership development team: "York is the greatest University in the world! We proudly share this award with the entire York community." 
Right: The York Is U team, from left: Adeyinka Daramola, campus life director; Huma Qureshi, charity and entertainment director; Jeremy Greenberg, coordinator, Student Alumni Program; Saba Rafiq, signature events director; Yumi Hotta, partnership and finance director; Farhan Ali, community outreach director; member Akbar Khan.
Members of the York Is U team accepted three other awards: Farhan Ali, York Is U's community outreach director, received the outstanding student leader award, which recognizes initiative, dependability, spirit and leadership among student team members. Adeyinka Daramola and his York Is U Green Team won the outstanding program award for initiatives such as the mug program, tree-planting Arbour Day, campus cleanup day and environmental awareness week. Sayma Hai, who oversees York Is U’s newly branded and re-launched Web site, won the outstanding Web site award. ASAP brings together student alumni organizations from more than 300 institutions of higher learning in North America. It is part of the Council for Advancement and Support of Education. Written with articles from YFile: York's daily online newsletter |
|||||
|
Alumni Office
West Office Building 4700 Keele Street York University Toronto, ON M3J 1P3 |
|
|
|
To manage your communications preferences, please click here.
|
||