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Looking for a Job: Effectively utilize your online presence

Effectively utilize your online presence

Remember those pictures of that spring break kegger you posted on your Facebook page? Maybe that wasn't such a great idea.


Many employers look at online profiles

More and more employers are "screening" potential candidates via social media such as Facebook, LinkedIn and Twitter — and almost 1/3 indicated that they eliminated a candidate from the competition based on their social media presence.


Understand — and use — your privacy settings!

This doesn't mean you shouldn't post personal information (including your party pictures) online; it just means you need to be aware of the potential for recruitment — or disaster — based on your online information. You need to ensure your privacy settings are working for you, and you need to manage your online presence so you attract the kind of attention you want from potential employers.


Resources to assist you in utilizing your online presence more effectively

Job Search Strategies that Work workshop

How to Network Professionally Online (by LinkedIn): This is a brief checklist of tips to help you get connected on LinkedIn and turn those connections into opportunities.

How to Use Social Media in Your Job Search: a helpful list of tips to help you better utilize social media in your job search from About.com

How to Build a Professional Student LinkedIn Profile will show you how to create an effective LinkedIn profile, including crafting an informative profile headline, developing a professional summary statement, displaying an appropriate photo, and sharing your work.

Online Marketing: Employers Using Social Media to Screen and Recruit discusses the increase in employers’ use of social media for recruitment and the reasons some candidates have been eliminated as potential hires due to information posted on their social media pages.

Using Social Media to Find Top Recruits: This brief article is written for employers but offers valuable insight for job seekers about how employers use social media to recruit good quality candidates—and filter out the bad ones!

Top 10 Social Media Do’s and Don’ts: How (and How Not) to Use Social Media to Job Search: A list of ten important do’s and don’ts—along with explanations—from About.com

10 Common Facebook Job Search Mistakes: In this GradLife blog entry, Angela Astley points out 10 mistakes you could make on Facebook while job hunting—and how to avoid them.

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