Detlev Zwick, Ph.D.

Associate Professor of Marketing

Department of Marketing

324N Schulich School of Business

York University

Tel.: 416-736-2100-77199

Email: dzwick at schulich dot yorku dot ca

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Journals

My (with Jason Pridmore) Special Issue in the journal Surveillance & Society on Marketing, Consumption and Surveillance is out. To see the essays click here...

To go straight to my essay click here...

Book

Inside Marketing (with Julien Cayla), Oxford UP, is out!! [more here...]

Essays

Manufacturing Customers with Databases [here...]

Value Production through Customer Co-Creation [here...]

Marketing and the 'Infotransformation' of Markets [here...]

I am interested in strategic innovation of new marketing forms. In class, students are exposed to a wide range of material including case studies, scholarly texts, films, commercials, and theories of business and technology to develop a holistic and contextual understanding of marketing strategy in a world increasingly characterized by globally networked markets and transnational flows of information and innovation. Such an interdisciplinary teaching approach provides a unique opportunity for marketing students to acquire the tools and concepts necessary to navigate the ever-shifting terrain of competitive global capitalism.

Zwick & Cayla: Inside Marketing: Practices, Ideologies, Devices (Oxford)

Schulich professor of marketing Detlev Zwick speaks to Metro Morning host Matt Galloway about Black Friday in Toronto. To listen to the interview click here.

Detlev Zwick of the Schulich School of Business University says Target has a good chance of succeeding in the country, as it has positioned itself between the value retailing landscape and high-end premium retailers. To see the video click here.

August 2009

Presentation at the European Sociological Association - Sociology of Consumption Network in Lisbon. See program here.

In my current research I explore new marketing practices in the context of the Attention Economy. I am particularly interested in the cultural and technological innovations through which marketing (and marketers) hope to mobilize and valorize consumption in an ever-expanding range of everyday spaces cluttered with marketing messages.

May 2009

See the program of the workshop Inside Marketing  here.

Contributors include:

Kalman Applbaum, Elspeth Brown, John Sherry, Adam Arvidsson, David Lyon.

This workshop was supported by a generous grant from the Social Science and Humanities Research Council