Persuasive Technology for Health Behaviour Change
By the end of this course, you will understand how to build evidence-based behaviour change interventions, whether for websites, social media profiles, online campaigns, or mobile apps. This two-day intensive course will put you on the fast-track to designing online interventions that are more engaging and effective.
Why does online engagement matter?
You may not know it, but online interventions can be twice as effective as traditional health behaviour change campaigns, with the average social marketing campaign impacting the behaviour of roughly 5% of the population , and online interventions, impacting roughly 10% . This course will show you how these technologies work, so that you can incorporate their winning principles to your own work.
This workshop will show you how to:
- Analyze and design more persuasive websites, social media profiles, online campaigns and apps
- Apply behaviour change science and practice to your online health behaviour change technologies and campaigns, so that they can be truly evidence-based
- Critically assess digital technologies, so that you can describe why one technology is better or worse, in terms of its capacity to make an impact
- Reverse engineer the key persuasion factors that make popular technologies successful. Then use the ideas for your own work
- Improve your existing technologies or campaigns, by clarifying your persuasive architecture, identifying gaps, and finding new opportunities
Who will benefit from this course?
This course is designed for persons who build and deploy health technologies or campaigns:
- Communication specialists
- Social media community managers
- Health technology developers
The course will blend theory with practical, hands’ on exercises. Participants will learn to use Dr. Cugelman's Persuasive Design Toolkit©, a system that packages the leading behaviour change theories and science within a framework that is easy to understand and apply.
- Snyder L. B. (2007). Health communication campaigns and their impact on behavior. Journal of Nutrition Education and Behavior 39(2) S32-S40.
- Cugelman, B., Thelwall, M., & Dawes, P. (2011) Online interventions for social marketing health behavior change campaigns: A meta-analysis of psychological architectures and adherence factors. Journal of Medical Internet Research, 13(1), e17.http://www.jmir.org/2011/1/e17/
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Program Dates: March 20 & 21, 2014 or June 25 & 26, 2014
(2-day program )
Registration Fee Information:
Price: $650.00 plus applicable taxes per individual
If you are a non-profit or charity you may qualify for a discount, Please contact us for more information and price Proof of non-profit status required, Proof of employment in the organization required* Group rate pricing restrictions may apply.
*Cannot be combined with any other discounts
Complete the REGISTRATION form and :
- Fax to (416) 736-5760 or
- Email: email@example.com or
- Mail: Health Leadership & Learning
- Network, Room 428 HNES Building
- York University, 4700 Keele Street
- Toronto, ON M3J 1P3
Group Rates : Please call for the rate 416-736-2100 x22170
Custom Program :
This program can be tailored to meet the needs of your organization and delivered on-demand and in-house. Savings can be significant. Contact us for more information
Phone: 416-736-2100 ext: 22170
Brian Cugelman, PhD
Since 1997, Brian has worked in digital engagement and program evaluation, with employers and clients including several United Nations agencies, the Government of Canada, Oxfam, ActionAid, Century 21, and more. He possesses a PhD in Online Social Marketing and a Masters in Business and Computers. He is a published scientists, with popular peer reviewed publications on the science of digital engagement. Brian provides training and consulting through AlterSpark