Persuasive Technology for Health Behaviour Change


Program Content


Back to Open Programs

Contact HLLN:


ext: 22170

Health Leadership & Learning Network,
Faculty of Health

428 HNES Building
York University
4700 Keele Street
Toronto, ON M3J 1P3

Persuasive Technology for Health Behaviour Change

By the end of this course, you will understand how to build evidence-based behaviour change interventions, whether for websites, social media profiles, online campaigns, or mobile apps. This two-day intensive course will put you on the fast-track to designing online interventions that are more engaging and effective.

Why does online engagement matter?
You may not know it, but online interventions can be twice as effective as traditional health behaviour change campaigns, with the average social marketing campaign impacting the behaviour of roughly 5% of the population [1], and online interventions, impacting roughly 10% [2]. This course will show you how these technologies work, so that you can incorporate their winning principles to your own work.

This workshop will show you how to:

  • Analyze and design more persuasive websites, social media profiles, online campaigns and apps
  • Apply behaviour change science and practice  to your online health behaviour change technologies and campaigns, so that they can be truly evidence-based
  • Critically assess digital technologies, so that you can describe why one technology is better or worse, in terms of its capacity to make an impact
  • Reverse engineer the key persuasion factors that make popular technologies successful. Then use the ideas for your own work
  • Improve your existing technologies or campaigns, by clarifying your persuasive architecture, identifying gaps, and finding new opportunities

Who will benefit from this course?
This course is designed for persons who build and deploy health technologies or campaigns:

  • Communication specialists
  • Social media community managers
  • Health technology developers
  • Researchers


Exclusive resources

The course will blend theory with practical, hands’ on exercises. Participants will learn to use Dr. Cugelman's Persuasive Design Toolkit©, a system that packages the leading behaviour change theories and science within a framework that is easy to understand and apply.


  • Snyder L. B. (2007). Health communication campaigns and their impact on behavior. Journal of Nutrition Education and Behavior 39(2) S32-S40.
  • Cugelman, B., Thelwall, M., & Dawes, P. (2011) Online interventions for social marketing health behavior change campaigns: A meta-analysis of psychological architectures and adherence factors. Journal of Medical Internet Research, 13(1), e17.





Listen to our recent information Webinar session.....Click here


Program Date:

July 9 -11, 2014 (3-day program )


Price per delegate $850.00 plus applicable 13% hst per individual


LET US HELP YOU WITH AFFORDABILITY - Payment Plans are available for the course



If you are a non-profit  or  charity you may qualify for a discount, Please contact us for more information and price Proof of non-profit status required, Proof of employment in the organization required*  Group rate pricing restrictions may apply.

*Cannot be combined with any other discounts


Complete the REGISTRATION form and :

  • Fax to (416) 736-5078 or
  • Email:   or
  • MailHealth Leadership & Learning
  • Network, Room 428 HNES Building
  • York University, 4700 Keele Street
  • Toronto, ON M3J 1P3

Group Rates : Please call for the rate 416-736-2100 x22170

Custom Program :

This program can be tailored to meet the needs of your organization and delivered on-demand and in-house. Savings can be significant. Contact us for more information

Phone: 416-736-2100 ext: 22170


Brian Cugelman, PhD

Since 1997, Brian has worked in digital engagement and program evaluation, with employers and clients including several United Nations agencies, the Government of Canada, Oxfam, ActionAid, Century 21, and more. He possesses a PhD in Online Social Marketing and a Masters in Business and Computers. He is a published scientists, with popular peer reviewed publications on the science of digital engagement. Brian provides training and consulting through AlterSpark