LAPS > Academic Programs > Undergraduate Programs
|Today’s businesses depend on the creativity and expertise of marketing professionals to effectively promote their products. The Marketing stream within the Specialized Honours Bachelor of Administrative Studies (BAS) degree program provides you with the skills and knowledge needed in this fast-paced and challenging field. Through in-class lectures, case studies and simulations, you'll gain both theoretical and practical knowledge in all aspects of the marketing process including product management, advertising and communications, market research and strategies, retailing, international markets and consumer behaviour.
In addition to this specialized training, you'll also gain a solid foundation in general management/business applications, making you a well-qualified and sought-after professional.
|Why choose this program?|
|Get detailed information on degree and program requirements to enter and graduate from this program.|
(This information is to be used in conjunction with the University undergraduate calendar, which in all cases is the final authority).
|This program can be completed part-time by taking courses at night, during the day or on weekends. |
|Fast Fact:||You can join the American Marketing Association at York University and gain the experience you need to make you a cut above the rest. Gain real world marketing experience and acquire a competitive advantage.|
|Careers:||Marketing Manager, Business Consultant, Account Executive, Director of Corporate Events|
|Sample Courses:||Introductory Marketing; Gender Issues in Management; International Marketing; Product Management; Brand Management; Ethical Issues in Mass Media|
|Offered by:||School of Administrative Studies|
|Program Web site|
|Contact:||For more information, contact the School of Administrative Studies at 416-736-5210. |
|Student Clubs/Associations:||New Marketing Students Association |
| Learn more about the Marketing area. |
| Hear from student Lua Farnoush. |
|Alumnus Mike Fong|
"Students are given a competitive head start in attaining their goals for the future."
|Lua Farnoush, student|
"Being a transfer student, I've come to appreciate how York sets itself apart from other universities. This is a university that, above all else, challenges convention."
|Alumnus Raj Balasubramanian|
"I highly recommend this program for anyone who is looking to broaden their knowledge of current business practices and get noticed in the global marketplace."
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|Human Resources Management (BHRM)|