Online with
Louise Ripley

Consumer Behaviour
Social Class
Chapter 12 Solomon Consumer Behaviour

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Social Class
Come prepared for theatre: just Having and Being
(no tickets to Buy)

Read the published paper that this exercise inspired

Cover of New Yorker Magazine Cover of Canadian Living Cover of Women's World

Closing words from Russell Belk, who said this about Consumer Behaviour,
his chosen field of study:

“In a world so full of wondrous things, both natural and humanly created, there is much to engage us - both as consumers and as consumer researchers.

In a world so sharply delineated between the consumption of haves and have-nots, there is much to concern us.

And in a world so full of high level consumption, but so empty of human fulfillment, there is much to challenge us.”



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AP/ADMS 3210.30 Consumer Behaviour
York University, Toronto
© M Louise Ripley, M.B.A., Ph.D.