M Louise Ripley
York University Test
|Areas of Research Interests
At a conference of the Ontario Society for the Study of
Argumentation, I was fascinated to discover that there are
Philosophers who do not believe that advertisements can be
arguments. I then attended a conference in Amsterdam of the International
Society for the Study of Argumentation, where I presented a paper
titled "The Ad as Argument" using Michael Gilbert's Multi-Modal
Argumentation Model, and a number of other models and theories from
the fields of Argumentation and Philosophy to make the argument that an
advertisement is indeed an argument, knowing these same Philosophers
would be there. It was well received and eventually I published it
in one of Philosophy's top journals, Argumentation. I
continue to use Gilbert's model
to examine ads which I consider to be on the edge of unethical.
One of my favourite papers came out of another
conference, where a colleague challenged me to include humour in my
analysis of logical, emotional, visceral, and kisceral
argumentation. This paper was my final conference paper as a
full-time professor at York University. You can read it here:
Humour in the Analysis of Humour in Dog Ads
Other Recent Works
I recently have had
a chapter published in a book, Psychology of Persuasion,
using Michael Gilbert's work. I also had a chapter called "Online
Teaching: The Joys of Joining the Discussion", published in The
Dynamic Classroom: Engaging Students in Higher Education.
My most recent article in refereed conference
publications is "Argument, Advertising, Ethics, and Dogs: Multimodal
Argumentation Once More With Humour".
Link to My C.V.
to read more.
In 2006/07, I experienced some of my most exciting writing, working for my
Union, YUFA - the York University Faculty Association. We spent 7
1/2 months in bargaining with the Employer and
managed to bring in a good settlement. As YUFA's
Communications Officer, and a member of the Bargaining Team, I was responsible for producing Bargaining Updates, written in what
is still for me the most exciting way to write - last minute to a
deadline, and with what was new for me - with help from a team, where
I produce a first draft, the Team helps work it further into what we
want to say, it then goes to YUFA President Arthur Hilliker, The
Voice of YUFA, with bargaining and negotiating all along the way for
what each of us wants to get into print. Exciting times!
|Book on The YUFA Strike of 1997
I have completed a book about the YUFA Strike of 1997. My agent asked me to cut it by 20%,
which I did but she has not found a publisher for it. In retirement,
it will be one of my projects to get it published onlinet.
|Teaching on the Internet, Technoism,
For many years, each year I attended an annual conference on Emerging Issues in
Business and Technology, held at Myrtle Beach, South Carolina.
Sadly, the conference is no longer being held due to low attendance.
One recent paper there dealt with the necessity, in my opinion, for the
business professor to be an active member of Discussion Groups in
TALK TO ME!: THE CASE FOR BEING THERE IN ONLINE BUSINESS COURSES.
I now present at other conferences, often
on Internet teaching, but also on the effects of technology on our
lives, and ethics in advertising.
Silent Partners: Finding Materials For Teaching Internet
Waving Hand: Facilitating Online Discussion
Trickster Fiddles with Informatics: The Social Impact of
Technological Marketing Schemes
I have found a great conference to replace
Emerging Issues. It is the annual conference in Orlando Florida of
Social and Organizational Informatics and Cybernetics: SOIC.
Here are some of my previous papers:
|Technology Has No Conscience of its Own:
Trickster, Technoism, and Technology Acquisition Life Cycles
|Consumer Behaviour, Social Class, and Marketing:
Technoism and Digital Divisions
in the Business Classroom
|Measurement in Multi-Modal Argumentation Models
|Ethical Decision Making in Advertising
|Business and The Environment
ongoing work in this area concerns making the environment of the work
world a friendlier place for women and for those concerned with survival
of the planet
|Women in Business
|Images of Women in Environmental Ads
(at the 13th Conference of The Association for Research on
Well-Being and Work Outside the Home: The Causes and Costs of Stress
or ‘How Can You Be in Two Places at Once When You’re Not Anywhere At
the 11th Conference of The Association for Research on
One year, a few short days before Halloween, I presented a
paper at The Motherlode Conference put on by York University's
Association for Research in Mothering, founded by Professor Andrea
O'Reilley. In a piece titled, "Halloween, Pumpkins, and Motherhood:
Gender Differences in How We Nurture Students," I addressed an issue
that had plagued me for more than twenty years, why
I could not seem to let go of the role of
nurturing when I left home and went to work. Eventually, after
twenty years of teaching, I decided that I never had and did not need to.
was invited to speak at the Association for Mothering Research Conference,
on “Work and
Family: Pressures and Answers” York University (an area in which I
have expertise rather more by researching the topic than by personal
experience; I'm still working out how to balance my life better). I also
worked on replicating a 30-year old study of mine on how managers treat people differently
based on gender. My first novel, most likely never to be published, was
based on the issues facing women who enter traditionally male-dominated
professions, like Finance, or teaching business at large universities. Every
writer should have a never-published first (or only) novel in the bottom
drawer of the desk.
|Sexism in the Media
was interviewed by a television station filming a programme on
issues of violence and advertising to children. I receive calls from
journalists on this topic fairly frequently.
You can see me being interviewed by CBC Marketplace talking about why consumers tend not to think
about or buy (enough) fire insurance.
have been involved with various groups in work with mentoring programmes,
including the now defunct Toronto MBA Women's Association (we figured no
one had time to get to the meetings).
|Channels of Distribution (My
An on-going study of the
trucking industry comes out of my annoyance with reading headline-grabbing newspaper
stories that too often suggest that truck drivers go
off for a day's work knowing but not caring that their brakes don't work and their tires are
about to fall off. I've met these truck drivers; they have lives like
everyone else; they have spouses and children at home waiting for them to
come back. Do you really think they deliberately put their lives at risk?
I want to write something that tells the truck driver's
side of the story. I have my A-Z Learner's Permit, and have actually
driven a 22-wheeler.
See me on my truck
|The American Civil War
Born the child of an American father, I have the
near-birthright fascination with this terrible
period of America's history. After the York
University Faculty Association strike in 1997, I wrote a novel about the
passions and emotions and lessons of the strike, but since I could not write about
anything so deeply personally close to me, I set the story in the time of the
American Civil War.
It took me twenty years, but I finally found a publisher! You can
read about this book at
by the way, owned no slaves and was deeply opposed to slavery. I
myself grew up as a Yankee, despite many years living in
Virginia in the U.S.
I read from the novel at the speech I gave when
the Atkinson Alum Association's Award for Excellence in Teaching. You
can read the brief piece from the speech
Link to My C.V.
My Research Profile
as of 2017
Louise Ripley, MBA, PhD
Enhance the teaching and understanding of Business from a
Teaching on the Internet
Issues relevant to Marketing
relevant to Advertising Ethics
using MultiModal Argumentation model from Philosophy
regarding women in Management
Issues in the intersection of Marketing and Cybernetics
Issues in the intersection of Marketing and Environmental Studies
Ripley, M Louise and Sandra Warren (2014)
Sandi’s Book: Teaching
Indigenous Concepts of “Clean Work” to Western Business
M Louise Ripley, Strike One: The YUFA Grand Strike of 1997-
A Listserv Memoir of the Business Professor Daughter of a
Labour Union Organizer.
Illustrative Publications and Reviewing
M Louise (2012) “Keeping Up With The Reality Show: A
Ten-Years-Later Review of Surviving Teaching on the Internet”.
Sixth International Multi-Conference on Society, Cybernetics
and Informatics, Journal
of Systemics, Cybernetics and Informatics, July. (Refereed
M Louise (2011) “Plato, Socrates, Hunt, and Rotfeld:
Eigenforms of Academic Collaboration”.
The Journal of
Systemics, Cybernetics and Informatics 9(5):18-23 [on-line
of Programme Committee, Manuscript Reviewing, Conference
Session Chair, for The International Conference on Social
and Organizational Informatics and Cybernetics: SOIC in the
context of The International Multi-Conference on Society,
Cybernetics and Informatics: IMSCI, Orlando, Florida (2007-2015).