M Louise Ripley
York University Test
|Areas of Research Interests
At the 2005 conference of the Ontario Society for the Study of
Argumentation, I was fascinated to discover that there are
Philosophers who do not believe that advertisements can be
arguments. In June of 2006, I attended a conference in Amsterdam of the International
Society for the Study of Argumentation, where I presented a paper
titled "The Ad as Argument" using Michael Gilbert's Multi-Modal
Argumentation Model, and a number of other models and theories from
the fields of Argumentation and Philosophy to make the argument that an
advertisement is indeed an argument, knowing these same Philosophers
would be there. I regularly use Gilbert's model
to examine ads which I consider to be on the edge of unethical; this
paper did not deal explicitly with ethics but was an exercise in
verifying that an ad can indeed be an argument. It was well
received and eventually I published it in one of Philosophy's top
Other Recent Works
I have recently had
a chapter published in a book, Psychology of Persuasion,
using Michael Gilbert's work. I also had a chapter called "Online
Teaching: The Joys of Joining the Discussion", published in The
Dynamic Classroom: Engaging Students in Higher Education.
Link to My C.V.
to read more.
In 2006/07, I spent some of my most exciting writing for my
Union (YUFA - the York University Faculty Association). We spent 7
1/2 months in bargaining with the Employer and
managed to bring in a good settlement. As YUFA's
Communications Officer, and a member of the Bargaining Team, I was responsible for producing Bargaining Updates, written in what
is still for me the most exciting way to write - last minute to a
deadline, and with what was new for me - with help from a team, where
I produce a first draft, the Team helps work it further into what we
want to say, it then goes to YUFA President Arthur Hilliker, The
Voice of YUFA, with bargaining and negotiating all along the way for
what each of us wants to actually get said. Exciting times!
|Book on The YUFA Strike of 1997
I have completed a book about the YUFA Strike of 1997. My agent asked me to cut it by 20%,
which I did, and she is now trying to find a publisher for it.
|Teaching on the Internet, Technoism,
For many years, each year I attended an annual conference on Emerging Issues in
Business and Technology, held at Myrtle Beach, South Carolina.
Sadly, the conference is no longer being held due to low attendance. My
last paper there dealt with the necessity, in my opinion, for the
business professor to be an active member of Discussion Groups in
TALK TO ME!: THE CASE FOR BEING THERE IN ONLINE BUSINESS COURSES
I now present at other conferences, most often
on Internet teaching, but also on the effects of technology on our
Silent Partners: Finding Materials For Teaching Internet
Waving Hand: Facilitating Online Discussion
Trickster Fiddles with Informatics: The Social Impact of
Technological Marketing Schemes
I have found a great conference to replace
Emerging Issues. It is the annual conference in Orlando Florida of
Social and Organizational Informatics and Cybernetics: SOIC.
Here are some of my previous papers
Fiddles with Informatics: The Social Impact of Technological
|Technology Has No Conscience of its Own:
Trickster, Technoism, and Technology Acquisition Life Cycles
|Consumer Behaviour, Social Class, and Marketing:
Technoism and Digital Divisions
in the Business Classroom
|Measurement in Multi-Modal Argumentation Models
|Ethical Decision Making in Advertising
|Business and The Environment
ongoing work in this area concerns making the environment of the work
world a friendlier place for women and for those concerned with survival
of the planet
|Women in Business
|Images of Women in Environmental Ads
(forthcoming at the 13th Conference of The Association for Research on
Well-Being and Work Outside the Home: The Causes and Costs of Stress
or ‘How Can You Be in Two Places at Once When You’re Not Anywhere At
the 11th Conference of The Association for Research on
One year, a few short days before Halloween, I presented a
paper at The Motherlode Conference put on by York University's
Association for Research in Mothering, founded by Professor Andrea
O'Reilley. In a piece titled, "Halloween, Pumpkins, and Motherhood:
Gender Differences in How We Nurture Students," I addressed an issue
that had plagued me for more than twenty years, why
I could not seem to let go of the role of
nurturing when I left home and went to work. Eventually, after
twenty years of teaching, I decided that I never had and did not need to.
was invited to speak at the Association for Mothering Research Conference,
on “Work and
Family: Pressures and Answers” York University (an area in which I
have expertise rather more by researching the topic than by personal
experience; I'm still working out how to balance my life better). I also am
working on eplicating a 30-year old study of how managers treat people differently
based on gender. My first novel, most likely never to be publishable, was
based on the issues facing women who enter traditionally male-dominated
professions, like Finance, or teaching business at large universities. Every
writer should have a never-published first (or only) novel in the bottom
drawer of the desk.
|Sexism in the Media
was interviewed by a television station filming a programme on
issues of violence and advertising to children. I receive calls from
journalists on this topic fairly frequently.
You can see me being interviewed by
Marketplace talking about why consumers tend not to think
about or buy (enough) fire insurance.
have been involved with various groups in work with mentoring programmes,
including the now defunct Toronto MBA Women's Association (we figured no
one had time to get to the meetings).
|Channels of Distribution (My
An on-going study of the
trucking industry comes out of my annoyance with reading headline-grabbing newspaper
stories that too often suggest that truck drivers go
off for a day's work knowing but not caring that their brakes don't work and their tires are
about to fall off. I've met these truck drivers; they have lives like
everyone else; they have spouses and children at home waiting for them to
come back. Do you really think they deliberately put their lives at risk?
I want to write something that tells the truck driver's
side of the story. I have my A-Z Learner's Permit, and have actually
driven a 22-wheeler.
See me on my truck
|The American Civil War
Born an American, I have the
near-birthright fascination with this terrible
period of America's history. After the York
University Faculty Association strike in 1997, I wrote a novel about the
passions and emotions and lessons of the strike, but since I could not write about
anything so deeply personally close to me, I set the story in the time of the
American Civil War.
|| The novel is about survival in
conflict, which is what it's all about in marketing and in business and
especially in Gender Issues in Management. Any
resemblance of any of the characters in the novel to any persons living or dead at York
University is purely coincidental.
A New York literary agent has agreed to
represent me, but has just about given up on finding a publisher. The
novel's hero is a young gay male who rides with a Southern war
hero and this is still a difficult combination to sell, especially
in America. My hero,
by the way, owned no slaves and was deeply opposed to slavery.
I read from the novel at the speech I gave when given
the Atkinson Alum Association's Award for Excellence in Teaching. You
can read the brief speech here.
Link to My C.V.