Bridging for Business > Marketing
Enhance your marketing skills to meet the demands of today’s challenging and competitive environment. You’ll learn from seasoned professors with active experience in the field and prepare for employment opportunities in Canada ranging from large multinational businesses and organizations to small start-ups.
What do professionals need to be successful in this field?
- Research and analytical skills
- Strong communication and presentation skills
- Industry experience
- Knowledge and insight into Canadian business and culture
Sample courses
Course offerings depend on the instructor and room/resource availability. Here is a sampling of the kind of marketing courses you may take as part of the customized plan that your faculty champion develops.
ADMS 3220 Applied Marketing Management
ADMS 4220 Consumer Behavior
ADMS 4260 Marketing Research I
ADMS 4285 Brand Management
ADMS 4280 Social Conscience in Marketing
Review how to find course descriptions and outlines of courses (click on "Customized Action Plan" --> "Phase II: Specialized Skills")
External associations and organizations
General Marketing
- American Marketing Association – Toronto Chapter
- Canadian Marketing Association
- DECA - An Association of Marketing Students
Branding and Marketing Communication
- The Ad Council
- Canadian Public Relations Society
- American Academy of Advertising
- American Association of Advertising Agencies
- American Advertising Federation
- Association of Independent Commercial Producers
- American Council on Consumer Interests
- Association for Consumer Research
- Society for Consumer Psychology
E-Marketing
International Marketing/Business
Marketing Science
Marketing Research
- Council of American Survey Research Association
- Council for Marketing and Opinion Research
- Marketing Research & Intelligence Association
- Marketing Research Association
- Qualitative Research Consultants Association
Product Development
Retailing and Direct Marketing
- Canadian Professional Sales Association
- Center for Retailing Studies
- Direct Marketing Association
- National Mail Order Association
- National Retail Federation
- Retail Management Institute
Careers and career transitioning
Sample jobs you may qualify for upon completion of the program include:
- Advertising and Communications
- Account Executive
- Product/Brand Management
- Assistant Brand Manager
- Marketing Research
- Marketing Research Analyst
- Field Service Director
- Retailing
- Sales Manager
As an IEP student, you will have access to York’s Career Centre, which offers helpful workshops on topics such as interview skills, cover letter and resumé writing, making career choices and job search strategies. Take advantage!
Get more
Learn more about the bridging program, including general requirements, costs, timetables, qualifications and how to apply.
Download a printable PDF with information on this program area: Marketing
