Brand Stewardship Procedures
Description: Outlines the guidelines and procedures for using, managing and developing the university's brand properties as defined in the Brand Stewardship policy.
York University’s brand properties shall be developed and used in accordance with the graphic standards established by the university from time to time,(posted at http://www.yorku.ca/yorkweb/standards/web/index.html) unless otherwise approved by the Office of the Chief Marketing & Communications Officer.
II. Guidelines and Procedures
Posters using York University’s name or a brand property are subject to the prior review and approval of the sponsoring university department head or designate; the Centre for Student Community and Leadership Development for student clubs and associations; or the Space Reservation Agent when York University's name is included in an event location. Use of York University’s mark or design on posters is further subject to the prior review and approval of Account Direction in the Office of the Chief Marketing and Communications Officer.
All products incorporating a brand property shall be approved in accordance with York University’s Licensing Board's procedures.
3. Advertising and Publicity Materials
Advertising and publicity materials bearing any of the brand properties shall be in compliance with the graphic standards or subject to the prior review and approval of the Office of the Chief Marketing and Communications Officer.
York University's logo shall be shown in accordance with graphic standards when advertising or publicizing an official event at the university.
Any affiliation with an outside organization that incorporates York University’s name or a brand property in its name or identification is subject to the prior review and approval of the Office of the Chief Marketing and Communications Officer, relevant Vice-President, and the Office of the Counsel.
5. Review and Approval
The sponsoring university department head or designate, shall submit a copy of the representation of the brand property either in hard-copy or email to the Office of the Chief Marketing and Communications Officer, when seeking review and approval pursuant to the Brand Stewardship Policy, procedures and guidelines.