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Answers to Question 6: What I found most useful about this session was:
There are 159 answers to this question.
159. I learned how to use the library resource more to help with my marketing project
158. market research resources - company/industry
good to know the institutions who prepare research
power point was really good wealth of info with links
consumer research -GMID amazing resource
textbook (in print only) for market share
CARD seems very helpful
searching strategies really interesting
157. examples used were very relevant to marketing project
156. introduction of new databases and their uses
155. diversity of resources to use
154. being made aware of resources available for project
appreciate all information being made available to us
153. the introduction to the wide range of resources available and what each source preovides
152. resources and research information
151. factiva
brandchannel
abi/inform
150. the examples-working through them taught me what to do
149. all the resources
148. it was targeted specifically to marketing
147. resources online
146. names of resources
145. I really liked the Market Share Reporter print material and where you can see the costs of advertising
144. sites introduced
143. the info provided
142. where I found information, articles, videos etc
141. the different websites and suggested books available to us
140. amount of resources presented
139. research markets
138. It was useful information but I've been taught this at least 3 times in previous Schulich classes. Its starting to feel like overkill.
137. internet navigation to York resources
136. how to do market research effectively
how to narrow down my search
135. going over the various databases and written/print materials
I was not aware of the resources available
spent time on technical aspects relating to marketing - could be omitted
citation-understand the importance and agree with need for proper referencing -provided a good comprehensive source (Purdue?)
134. videos
133. I found that showing examples of databases helped us understand their use
132. tailored to course project!
131. databases
130. motivating
129. the business databases
128. business reports database
127. there are a lot of resources, websites, articles, journals available for research
126. plenty paid resources available on the library website
125. thorough explanations of the various resources available
124. customized overview oflibrary resources that are specifically tailored to the course requirements and assignments, very relevant and useful
123. consumer database
122. sites
121. searching terms spelled differently in the US and CAnada and just adding the asterix to it ( behavio*)
120. how to search specific product by brand
119. lots of relevant databases
118. knowing where to go to find what!
117. consumer data trends
116. the databases
115. GMID and Marketline databases
114. finding out how to narrow the search and really find information specific to my topic of research
113. different resources available for our course research paper
112. I can use it for other classes too
111. online journals
110. useful database
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