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Case Study 1: Modern Retail Trends

The Original Material:

During the 1990s, Canada began a major transformation from a predominantly young to a predominantly middle-aged society. For that reason, retailing in Canada entered a new era of quality and service. In the years to come, stores that compete on the basis of quality and service will have a much better chance of success than stores that compete solely on the basis of price.

Source: Foot, David K., with Daniel Stoffman. Boom, Bust & Echo 2000: Profiting from the Demographic Shift in the New Millennium. Toronto: MacFarlane Walter & Ross, 1998. 109-110.


Writing Sample 1:

Over the past decade, Canada has started to change dramatically from a mainly young society to one that's middle-aged. As a result, Canadian retail has entered a new age of quality and service. In the years to come, stores that compete on the basis of quality and service will fare better than those based on lower prices.

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Writing Sample 2:

In his book, Boom, Bust & Echo 2000 (1998), David Foot observes that Canadian society is changing dramatically from a mainly young society to one that's middle-aged. He predicts that this shift will alter the nature of retail as consumers are becoming more interested in dealing with stores that offer quality products and service rather than those offering lower prices (109-110).

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Writing Sample 3:

Experts have been forecasting shifts in the Canadian retail market for some time now. David K. Foot, for example, predicted in 1998 that at the beginning of the new millennium bargain basement retailers are going to have a tougher time competing for their market share than those that offer quality products. In his book, Boom, Bust and Echo, Professor Foot attributes this shift to the fact that Canada is changing to a "predominantly middle-aged society where the majority of consumers will favour quality and service over price" (109-110).

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