Media Boycotts Survey
The Media Boycotts Survey is a study that examines student attitudes towards
consumer boycotts with a focus on the "Too Asian" controversy involving
Maclean’s Magazine and its parent company, Rogers Communication. It all began
with an article in the November 2010 issue of Maclean's (http://www2.macleans.ca/2010/11/10/too-asian/), which generated numerous responses, including one from the Chinese Canadian National Council.
This study will provide important information on consumer behaviour and civic engagement, and it is being conducted by Dr. Ann Kim and Elena Chou from Sociology at York University in Toronto, Canada, and Dr. Mie Kyung Jae from the Human Counselling and Welfare Programme at Inje University in Gimhae, South Korea. This study is funded, in part, by the York Centre for Asian Research (YCAR).
We are carrying out the survey from May to September 2013. College and university students (including graduate students) in the Greater Toronto Area are invited to join the survey, which takes approximately 20 minutes. Participants will have a chance to win one of 10 gift cards from a local coffee chain valued at $20.