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Embracing A 'Fresh Start': How Consumers Engage to Change their Lives

Mar 14, 2014, 10:30am-12pm

Linda L. Price (BA, MBA University of Wyoming, PhD University of Texas at Austin) is the Underwood Family Professor of Marketing in the Eller College of Management, University of Arizona. She has received many marketing honours and awards, including the 2013 College of Business Distinguished Alumni Award from University of Wyoming and the 2013 Academy of Marketing Science Cutco/Vector Distinguished Educator Award for Lifetime Contributions to Marketing Scholarship. Linda currently serves as president of the Association for Consumer Research, as well as serving on the American Marketing Association Academic Council, the Consumer Culture Theory Board, the Advisory Board for the Journal of Consumer Research, the Sheth Foundation and a number of editorial boards. She is also research faculty of the Center for Services Leadership Network.

Linda approaches research based on what she finds unusual and surprising in the world around her. Each piece of research is a personal journey. Linda’s theory and research is published in leading marketing and social science journals, including Journal of Marketing, Organization Science and Journal of Consumer Research. It combines qualitative and quantitative methodologies to examine consumer identity and adaptation, social influence and network interactions, and how consumers’ emotions and imaginations enrich, distinguish and give agency to their lives. Her research has been and is currently funded by a variety of agencies, including USDA and Marketing Science Institute. She has published books, chapters and more than 70 articles that have collectively garnered more than 7,000 citations. She has mentored many PhD students who are now leading marketing scholars.


Location:N201 Schulich School of Business
Sponsor:Marketing Department Research Seminar Series
Posted by:Sheila Sinclair
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