Paul Alofs’ life-altering experience came while taking care of his mother, who passed away from breast cancer in 2002. Since then, the former music industry executive has been a key leader in the Canadian non-profit sector.
Currently president and CEO of The Princess Margaret Hospital Foundation, Alofs has served as the board Chair of Covenant House. Prior to making his mark in the non-profit sector, Alofs headed up HMV stores, BMG Music, North American Disney stores and the strategic business units of MP3.com. His many awards include Music Industry Executive of the Year, Innovative Retailer of the Year and Canada’s Top 40 under 40.