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Scholars' Hub @ Home | #AdvancedStyle: Confronting gendered ageism online

4 August 2021 @ 12:00 pm - 1:00 pm

Ela Veresiu (IBBA '09), Associate Professor, Marketing, Schulich School of Business

Learn how advanced style influencers (aged 50+) are using Instagram to fight gendered ageism rampant in North America’s fashion and beauty industries. This presentation is based on a Social Sciences and Humanities Research Council of Canada-funded study that Professor Veresiu and her co-author conducted and recently published in the Journal of the Association for Consumer Research.