Partnership with the Town of Whitchurch-Stouffville
The question we were given was “How can agri-tourism be used as an opportunity for growth in rural areas to attract people and business?” To tackle this problem, we worked closely with the Town of Whitchurch-Stouffville in the York Region and chose to focus on four interconnected “pillars” of action to support a strong and flexible solution. These pillars included: an agritourism policy review; a case study Exhibition Center; detailed business plans; and, a marketing campaign. The policy review heavily influences both the Exhibition Center and the business plans because it focuses on the boundaries of the Exhibition Center and the direction of the business plans. The Exhibition Center will house two main functions - a year-round farmer’s market and multi-purpose spaces for local businesses to host workshops. The business plans will be customized and proposed to local businesses that are looking to expand their business within the context of the agri-tourism industry. Lastly, the marketing campaign intends to bring awareness to the Exhibition Center, especially to members of the Greater Toronto Area. Through the application of these “pillars”, we hope to change, in positive and resonating ways, the agri-tourism industry within the Town of Whitchurch-Stouffville.
Faculty of Environment and Urban Change
Faculty of Liberal Arts and Professional Studies
Lassonde School of Engineering