Skip to main content Skip to local navigation

Experiences with Flipping the Marketing Capstone Course

Experiences with Flipping the Marketing Capstone Course

“This article reviews the experiences of a flipped classroom approach in a marketing capstone course...Preliminary results suggest that student learning improved using the flipped approach. However, students have strong, diverse opinions about its value and need training to excel in the flipped environment.” (p.51) “From the student's perspective, sample unfavorable comments in Table 4 suggest they were challenged by the out-of-class workload and complained that the instructor wasn't teaching them.” (p.55)

Scovotti, C. (2015). Experiences with Flipping the Marketing Capstone Course. Marketing Education Review, 26(1), 51-56. doi:10.1080/10528008.2015.1091675

Resource Theme(s): Developing capstone curriculum to enhance student achievement, Effective capstone models and approaches that enhance student achievement

Categories: