Welcome to the latest edition of LA&PS Through the Ages, where we speak to longtime members of the LA&PS community about how they got to York University, what their roles are like and even some of their fondest York memories.
Today’s post is all about Sonia Cianfarani, Assistant Director of Student Recruitment. For the past 25 years, the alumna has woven her love of the York red and white into a career, inspiring the next generation of LA&PS students. When she’s not gushing about York University at Fall Campus Day or webinars for prospective students, you’ll find Sonia giving back to those in the Greater Toronto Area. Each year, she volunteers with the Brain Tumour Foundation of Canada to raise funds and helps to organize their annual charity walk in Brampton.
Read on to learn how Sonia is helping grow York’s community of changemakers through her work as a university recruiter.
When did you first join the York University community?
I got my start at York University through the Work/Study program while I was a student, but my first full-time job didn’t happen until 1996. It was three months after graduation when I was hired as an Enquiries Assistant in the Office of Admissions working with Lucy Fromowitz, the now Vice-Provost of Students. I remember how immensely satisfying it was to tell someone they were admitted into York. It’s a priceless feeling. And in those moments where my team and I had to tell an applicant they didn’t receive admissions, it was tough, but it was always a joy to help them figure out a plan B to get them to their goal of a York University education.
Working in the Office of Admissions set me on the path to where I am today. The training, mentorship and experiences that I received were immeasurable for preparing me for what I do in my current role.
What do you enjoy most about working in student recruitment?
I’m a true people person, so getting to work with a team of students, faculty and staff to share all the amazing possibilities that York has to offer applicants is what I enjoy most about my job. I love collaboration and making connections with people, and I get to do that every day at work.
What’s the proudest accomplishment of your York University career?
It’s no surprise but recruiting students to York has been my proudest accomplishment. Helping them figure out their life plan and watching them light up as, together, we find a program that’s the right fit for them is a total joy for me.
Even outside of work hours, I’m happy to support future students navigate applying to university. Every year, I get requests from people in my life asking me to speak with family or friends who are thinking about studying at York. I do it because I’m so proud to a York alumna. I want to show people the benefits of this university that has made such a positive impact on my life. I grew up in the Jane and Finch area, and I’ve had a connection to the Keele campus as early as third grade when I learned to swim at the University. York is like a second home.
How has your role helped you make a positive impact?
Recruiting students is such a rewarding job. Knowing that our team plays a significant role in the future of students is something we take seriously and genuinely enjoy doing. We’ve been a positive influence in so many people’s story of coming to York. It’s a gift that keeps on giving.
Last question! What is a quote that inspires you?
You miss 100% of the shots you don't take! It's common advice I give when I am encouraging students to apply for scholarships.