AP/CMDS 3700 3.00

Advertising: Media and the Development of Consumer Culture

The course approaches advertising as a privileged form of communication and as central to development of the media. This course will explore the emergence of consumer society and the social, political, and economic roles of advertising within this development with particular focus on how the promotional discourses of advertising have become entrenched in our culture. Course credit exclusion: AP/COMN 3315 6.00 (prior to Fall 2012).