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E.Aferi

E.Aferi

E.Aferi

Placement Organization: E.Aferi
Position Title: Social Media Coordinator, Public Relations & Influencer Relations Manager, Graphic Designer, Copywriter
Number of Possible Placements Available: 4
Working Site’s Location: 3101 Weston Rd. Apt. 1601 Toronto, Ontario

Company Bio:

E.Aferi is a creative agency that creates branding and marketing strategies for fashion, beauty and lifestyle E-Commerce brands. We use Design, 3D & Augmented Reality to create unique, engaging, and immersive experiences that drives business growth.

Responsibilities:

Social Media Coordinator

• Lead Deployment of all social content on agency’s and client’s social channels aligned to their strategies
• Creating, monitoring and measuring E.Aferi and clients’ handles and providing reporting as needed
• Work with Digital Marketing Manager to execute and schedule weekly posts
• Engage with tagged posts/stories/tweets from consumers, clients, brand partners, media, and other markets
• Work with Creative Team to create content and drive engagement across all channels

Public Relations & Influencer Relations Manager

• Identify, implement and optimize relationships with a wide network of influencers, community leaders, content creators, and talent
• Writing for PR and Digital Media
• The development and updating of media lists and other databases
• Follow the partnership process from beginning to end, including cultivating relationships, entering into rate negotiations, obtaining signed documentation and paperwork, and handing off Partner off to the Partner Manager
• Communicate strategic goals and negotiate contracts to ensure a mutually beneficial relationship
• Project Management including reporting, content strategies, ongoing analysis of performance,
• Implement and maintain regular communication of updates and partnership insights
• Coordinate and monitor all partnership progress

Graphic Designer

• Assist Graphic Designers with day to day tasks and custom projects.
• Prepare files and graphics for marketing campaigns, websites, and social media.
• Manage digital assets in collaboration with the Marketing team.
• Contribute to brainstorming activities with the team.
• Follow art direction and brand guidelines of the agency and its clients.

Copywriter

• Generate creative ideas to build innovative campaigns that promote a range of services for the agency and products and services for our clients
• Effectively detail key messages and benefits in a creative, compelling manner while maintaining brand voice and tone
• Craft sales copy for websites, social media, and marketing material
• Work with the marketing team to craft email blasts
• Produce ad copy for customer acquisition efforts
• Create SEO driven blog articles

Qualifications:

Social Media Coordinator

• A great interest in fashion, beauty, and lifestyle brands
• A Passion for Fashion and Beauty
• Strong project management, time management and planning skills
• Strong Analytical skills and attention to detail
• Excellent written and communication skills
• Problem-solving skills coupled with the "can do" attitude
• Fully proficient in publishing and best practices across all social media channels but not limited to Instagram, Facebook, Twitter, Pinterest and Youtube
• Ability to manage multiple projects at one time
• Ability to evaluate performance data and adjust creative approach in response
• Experience analyzing and reporting digital marketing metrics with the latest analytics software - social media metrics
• Understanding the basic digital marketing metrics and analytics - social media, web traffic and email metrics
• Working knowledge and experience with applications to support social media management (Later, Facebook Business Manager)
• Expertise in MS Office including, Word, Excel and Outlook

Public Relations & Influencers Relations Manager

• A Passion for Fashion, Beauty and Lifestyle Brands
• Strong project management, time management and planning skills
• Strong Analytical skills and budgeting skills
• Excellent written and communication skills
• Analytical and able to identify opportunities and action plans from data
• Understands the influencer landscape (both paid and organic opportunities) and influencer best practises on how to outreach, communicate and negotiate
• Thorough knowledge of social media and influencer marketing tactics.
• Excellent written and verbal communication skills / persuasive copy-writing skills.
• Knowledge of industry trends and trendsetters
• Strong passion for and grasp of the influencer, blogging and social media world
• Expertise in MS Office including, Word, Excel and Outlook

Graphic Designer

• Excellent Adobe Creative Suite skills (Photoshop, Illustrator, Adobe InDesign - Adobe AfterEffects a bonus).
• Excellent written and communication skills
• Expertise in adapting design ideas across multiple platforms (with a focus on digital).
• Excellent understanding of typography.
• A keen eye for aesthetics and details.
• Ability to work methodically and meet deadlines.
• Strong for passion for fashion, beauty and lifestyle brands
• Knowledge of industry trends

Copywriter

• Excellent verbal and written communication skills
• A keen eye for detail
• Eager to test, learn, grow, and take on new challenges
• Experience with strategic brainstorming, campaign development, creative brief development, and creative execution
• Solid understanding of and experience with translating brand personality into copy
• Ability to work on multiple projects simultaneously and effectively juggle diverse writing demand
• Strong grasp on culture, with a keen understanding of what is relevant and an eye for the upcoming trend
• Basic understanding of SEO best practices and social media trends
• Passionate about fashion, beauty, and lifestyle brands

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