AP/POLS 3155 3.00

Election Campaigns in Canada

CROSSLISTED COURSE: AS POLS 3155

This course is a critical inside examination of federal and provincial election campaigns in Canada. The topics covered will include: designing campaign themes and strategies, polling and public opinion research in campaigns, selling the message through TV campaign advertising, promoting campaign messages by controlling interactions with the media, leaders' debates, the increasing participation in campaigns of advocacy groups and the importance of money – both raising and spending – in modern campaigns. Lectures include guests from the campaigning business. Students are expected to complete a primary research project that investigates some aspect of campaigns. Much of the primary research materials are supplied by the instructor.