Much like how the Olympics celebrate “faster, higher, stronger” sporting bodies and performances, the current focus of kinesiology as a field of study is increasingly linked to an Olympic-like emphasis on educating students on how to produce “faster, higher, stronger” bodies, optimize performance, and individualizing narratives of health promotion.
While the Olympics are a show of international friendship and athletic excellence, they are also about politics and diplomacy, tourism, social change and spectacle, and sometimes even espionage. York experts are available to give comment to media on everything from nationalism in sport and why the economic pressures on athletes are getting even worse, to branding and tourism opportunities, the evolution of women’s basketball in Canada and how large sporting events intersect with sex tourism and displacement of low-income people, and more.