{"id":20500,"date":"2024-08-29T14:49:45","date_gmt":"2024-08-29T18:49:45","guid":{"rendered":"https:\/\/www.yorku.ca\/news\/?p=20500"},"modified":"2024-09-18T12:45:49","modified_gmt":"2024-09-18T16:45:49","slug":"how-brat-summer-may-be-propelling-kamala-harris-to-the-american-presidency","status":"publish","type":"post","link":"https:\/\/www.yorku.ca\/news\/2024\/08\/29\/how-brat-summer-may-be-propelling-kamala-harris-to-the-american-presidency\/","title":{"rendered":"How \u2018brat summer\u2019 may be propelling Kamala Harris to the American\u00a0presidency"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Can TikTok help lead the Kamala Harris-Tim Walz campaign to victory in the United States presidential election the way&nbsp;<a href=\"https:\/\/doi.org\/10.1177\/0894439317730302\">Twitter, now X, was believed to have helped Donald Trump in 2016?<\/a>&nbsp;Is&nbsp;<a href=\"https:\/\/www.wsj.com\/articles\/kamala-harris-has-a-brat-summer-charli-xcx-vote-young-leftwing-populist-0edacdc1\">Harris\u2019s so-called brat summer<\/a>&nbsp;enough to sustain her momentum into four more years of a Democratic-led America?<\/p>\n\n\n\n<p>With under 100 days left to election day in November, Harris\u2019s campaign has quickly taken flight,&nbsp;<a href=\"https:\/\/www.reuters.com\/world\/us\/kamala-harris-campaign-says-it-raised-81-million-first-24-hours-2024-07-22\/\">raising a record-breaking $81 million<\/a>&nbsp;in just the first day of her candidacy and&nbsp;<a href=\"https:\/\/apnews.com\/article\/harris-fundraising-democrats-trump-fbc14aa926444b4f961f579c63811766#:%7E:text=Harris%20raised%20a%20massive%20%24310,reset%20November's%20race%20against%20Trump\">$310 million in the month of July alone<\/a>.<\/p>\n\n\n\n<p>The Democrats also have an unexpected supporter in singer and songwriter Charli XCX, who fuelled youth excitement with her tweet&nbsp;<a href=\"https:\/\/x.com\/charli_xcx\/status\/1815182384066707861\">\u201ckamala IS brat.\u201d<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed alignleft is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"tl\" dir=\"ltr\">kamala IS brat<\/p>&mdash; Charli (@charli_xcx) <a href=\"https:\/\/twitter.com\/charli_xcx\/status\/1815182384066707861?ref_src=twsrc%5Etfw\">July 22, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Up until a few weeks ago, many people \u2014 particularly those over 35 \u2014 probably wouldn\u2019t have had a clue what that meant. Today, young people across the U.S. and globally have&nbsp;<a href=\"https:\/\/www.tiktok.com\/@politicalcoconut\/video\/7394497428088573226?q=kamala%20is%20brat&amp;t=1723106172699\">embraced the term<\/a>&nbsp;as it\u2019s been bestowed upon Harris.<\/p>\n\n\n\n<p>The viral sensation quickly found its way into&nbsp;<a href=\"https:\/\/edition.cnn.com\/2024\/07\/22\/entertainment\/charli-xcx-kamala-harris-brat-meme\/index.html\">national news<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.nytimes.com\/2024\/07\/24\/arts\/television\/late-night-kamala-brat.html\">late-night television<\/a>, with NBC News even publishing a Venn diagram to make sense of it all.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">NBC News shares graphic measuring how \u2018Brat\u2019 Kamala Harris is. <a href=\"https:\/\/t.co\/VthIOld0Y4\">pic.twitter.com\/VthIOld0Y4<\/a><\/p>&mdash; Pop Crave (@PopCrave) <a href=\"https:\/\/twitter.com\/PopCrave\/status\/1816003357498093626?ref_src=twsrc%5Etfw\">July 24, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Embracing \u2018messiness\u2019 of life<\/p>\n\n\n\n<p>Living a brat summer and embodying \u201cbrat\u201d is all about embracing the messiness of life. In various interviews, Charli XCX defines a brat as someone who is&nbsp;<a href=\"https:\/\/www.ctvnews.ca\/entertainment\/charli-xcx-called-kamala-harris-brat-here-s-why-that-s-a-strong-endorsement-for-the-candidate-whose-meme-stock-is-bullish-1.6974544\">\u201cvery honest, is very blunt, a little volatile<\/a>.\u201d<\/p>\n\n\n\n<p>The brat phenomenon has helped fuel a much-needed cultural renaissance for the Democratic Party, led by their newfound set of engaged followers \u2014 American youth.<\/p>\n\n\n\n<p>After Harris entered the race when U.S. President Joe Biden announced he wasn\u2019t running for a second term, Vote.org, a non-partisan platform in the U.S. dedicated to voter registration and get-out-the-vote technology, announced a&nbsp;<a href=\"https:\/\/x.com\/votedotorg\/status\/1816606105243435348\">nearly 700 per cent increase in voter registration<\/a>. Almost all of these new voters are people under the age of 35.<\/p>\n\n\n\n<p>Just days after Charli XCX\u2019s viral tweet,&nbsp;<a href=\"https:\/\/variety.com\/2024\/digital\/news\/kamala-harris-tiktok-1236085719\/\">Harris joined TikTok<\/a>, the popular video and photo-sharing platform (that, incidentally,&nbsp;<a href=\"https:\/\/www.reuters.com\/world\/us\/what-happens-now-that-us-tiktok-bill-has-been-passed-2024-04-24\/\">the U.S. has demanded must be sold by April 2025)<\/a>. As of last November, research shows that&nbsp;<a href=\"https:\/\/www.pewresearch.org\/short-reads\/2023\/11\/15\/more-americans-are-getting-news-on-tiktok-bucking-the-trend-seen-on-most-other-social-media-sites\/sr_23-11-15_news-on-tiktok_1-png\/\">a third of Americans aged 18-29 are regularly getting their news from TikTok<\/a>.<\/p>\n\n\n\n<p>Harris has since amassed more than 4.3 million TikTok followers and over 25 million likes on her videos.<\/p>\n\n\n\n<p>TikTok is illustrating the significant role the brat handle is playing in Harris\u2019s campaign. It\u2019s become inundated&nbsp;<a href=\"https:\/\/www.tiktok.com\/@wvnda6ore\/video\/7397674257012002078?q=kamala%20harris%20brat%20edit&amp;t=1723108098142\">with content<\/a>&nbsp;dedicated to&nbsp;<a href=\"https:\/\/www.tiktok.com\/@shitindiedisco\/video\/7394785624194125088?q=kamala%20harris%20brat%20edit&amp;t=1723108098142\">Harris as brat<\/a>, calling for a&nbsp;<a href=\"https:\/\/www.tiktok.com\/@kamalahq\/photo\/7394504839306169631\">\u201cfemininomenon\u201d<\/a>&nbsp;and galvanizing youth engagement as&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/saradorn\/2024\/08\/10\/election-2024-swing-state-polls-harris-surges-ahead-of-trump-in-pennsylvania-michigan-and-wisconsin\/\">the vice president surges in the polls<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@shitindiedisco\/video\/7394785624194125088\" data-video-id=\"7394785624194125088\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@shitindiedisco\" href=\"https:\/\/www.tiktok.com\/@shitindiedisco?refer=embed\">@shitindiedisco<\/a> <p>BRAT IN FULL SPECIAL ON THURSDAY AT SHINDIE.  <a title=\"shindie\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/shindie?refer=embed\">#shindie<\/a> <a title=\"shitindiedisco\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/shitindiedisco?refer=embed\">#shitindiedisco<\/a> <a title=\"kamalaharris\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/kamalaharris?refer=embed\">#kamalaharris<\/a> <a title=\"apple\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/apple?refer=embed\">#apple<\/a> <a title=\"charlixcx\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/charlixcx?refer=embed\">#charlixcx<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Apple - Charli xcx\" href=\"https:\/\/www.tiktok.com\/music\/Apple-7377196584867760145?refer=embed\">\u266c Apple - Charli xcx<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>An opportunity unlike any other<\/p>\n\n\n\n<p>There are more than&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/1299807\/number-of-monthly-unique-tiktok-users\/\">121 million Americans on TikTok<\/a>&nbsp;despite&nbsp;<a href=\"https:\/\/www.bbc.co.uk\/news\/technology-53476117\">the threats against the app<\/a>&nbsp;in the U.S., making it the&nbsp;<a href=\"https:\/\/www.statista.com\/statistics\/1299807\/number-of-monthly-unique-tiktok-users\/\">second-largest TikTok audience in the world<\/a>&nbsp;next to Indonesia. This popularity, and TikTok\u2019s ability to mobilize young people in a country where they\u2019re&nbsp;<a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S026137942200110X?via%3Dihub\">consistently underrepresented<\/a>&nbsp;in political institutions and elections, presents an opportunity for the Democrats unlike any other.<\/p>\n\n\n\n<p>Harris\u2019s good-natured demeanour \u2014 evident in her now-famous quote&nbsp;<a href=\"https:\/\/vm.tiktok.com\/ZGevPRgN2\/\">\u201cYou think you just fell out of a coconut tree?\u201d<\/a>&nbsp;\u2014 has helped energize her campaign. While these isolated moments have boosted her profile and popularity, TikTok is turning them into&nbsp;<a href=\"https:\/\/www.tiktok.com\/@athanchekas\/video\/7394964891066453278?q=Kamala%20brat&amp;t=1723110045017\">viral sensations<\/a>&nbsp;through&nbsp;<a href=\"https:\/\/www.tiktok.com\/@flextillerson\/video\/7388373417835121962?q=kamala%20harris%20is%20brat&amp;t=1723109976331\">user reproduction of memes<\/a>.<\/p>\n\n\n\n<p>In 2016, Twitter was&nbsp;<a href=\"https:\/\/doi.org\/10.1371\/journal.pone.0214854\">leveraged and deployed<\/a>&nbsp;by Trump to great success. But the impact and role of social media on general elections isn\u2019t unique to the U.S.<\/p>\n\n\n\n<p>In the&nbsp;<a href=\"https:\/\/doi.org\/10.1177\/1326365X14539201\">2013 Cambodian election<\/a>, and the 2019 vote in India, social media was&nbsp;<a href=\"https:\/\/doi.org\/10.1177\/17427665231186252\">believed to have sowed divisive political narratives<\/a>&nbsp;that fuelled aggressive nationalism.<\/p>\n\n\n\n<p>Earlier this year, TikTok became a battleground for youth during the&nbsp;<a href=\"https:\/\/www.economist.com\/asia\/2024\/02\/01\/tiktok-is-a-key-battleground-in-indonesias-election\">Indonesian election<\/a>&nbsp;and was used to mobilize the youth vote in the&nbsp;<a href=\"https:\/\/www.bbc.co.uk\/news\/articles\/c7222174wq8o\">British election<\/a>.<\/p>\n\n\n\n<p>The role that&nbsp;<a href=\"https:\/\/www.pewresearch.org\/internet\/2016\/10\/25\/the-political-environment-on-social-media\/\">social media plays in shaping politics<\/a>, specifically&nbsp;<a href=\"https:\/\/us.boell.org\/en\/2022\/11\/02\/how-tiktok-shaping-us-democracy-swipe-swipe\">in the U.S.<\/a>, is nothing new.<\/p>\n\n\n\n<p>But social media\u2019s ability to convert content engagement to voters at the polls is far more murky, compelling get-out-the-vote organizations like&nbsp;<a href=\"https:\/\/votersoftomorrow.org\/\">Voters of Tomorrow<\/a>, which works in more than 20 American states and leverages influencer culture and the viral nature of social media, to try to ensure online engagement translates into votes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sustaining excitement<\/h2>\n\n\n\n<p>Youth excitement about Harris is showing no signs of abating.<\/p>\n\n\n\n<p>In an interview with CNN, Prachitha Porika, a young registered Democratic organizer, said in response to Harris\u2019s candidacy: \u201cAll of a sudden, just like that, we realized Gen Z can get their ass off their couch, get up and organize \u2026 they just needed the right people in office to&nbsp;<a href=\"https:\/\/www.tiktok.com\/@cnn\/video\/7397860462886604078?_r=1&amp;_t=8oVVqtvcvwL\">inspire them<\/a>.\u201d<\/p>\n\n\n\n<p>Harris\u2019s running mate, Minnesota Gov. Tim Walz, noted this shift in energy on his&nbsp;<a href=\"https:\/\/www.tiktok.com\/@kamalaharris\/video\/7400119465180024095\">own TikTok<\/a>, publicly telling Harris:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe joy that you\u2019re bringing back to the country, the enthusiasm that\u2019s out there \u2026 it\u2019ll be a privilege to take this with you across the country.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Other commentators are noticing&nbsp;<a href=\"https:\/\/www.instagram.com\/reel\/C-ZDfVotafi\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==\">the excitement<\/a>, with CNN\u2019s Jake Tapper arguing the success of Harris\u2019s brat summer is a direct result of \u201cgoing right for them (the youth) in a&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=Q1sidc7J5Wk\">language of their own<\/a>.\u201d<\/p>\n\n\n\n<p>Connecting with young Americans this way may clearly have an impact on voter turnout in November. While the \u201cKamala IS brat\u201d sensation and its TikTok enthusiasts seemingly took flight overnight, the real question is whether the momentum continues and young voters show up to cast their ballots.<\/p>\n\n\n\n<p><em>Co-authored by Assistant Professor Yvonne Su, Department of Equity Studies<\/em>,<em> York University<\/em> <em>and <a href=\"https:\/\/theconversation.com\/profiles\/tegan-hadisi-1562701\">Tegan Hadisi<\/a><\/em><\/p>\n\n\n\n<p><em>MPhIl Candidate, Development Studies, University of Oxford.<\/em><\/p>\n\n\n\n<p><em>This article is republished from<\/em>&nbsp;<em><a href=\"https:\/\/theconversation.com\/ca\" target=\"_blank\" rel=\"noreferrer noopener\">The Conversation Canada<\/a><\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can TikTok help lead the Kamala Harris-Tim Walz campaign to victory in the United States presidential election the way&nbsp;Twitter, now X, was believed to have helped Donald Trump in 2016?&nbsp;Is&nbsp;Harris\u2019s so-called brat summer&nbsp;enough to sustain her momentum into four more years of a Democratic-led America? With under 100 days left to election day in November, [&hellip;]<\/p>\n","protected":false},"author":389,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[6],"tags":[],"qualifier":[],"news-author":[],"class_list":["post-20500","post","type-post","status-publish","format-standard","hentry","category-expert-view"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How \u2018brat summer\u2019 may be propelling Kamala Harris to the American\u00a0presidency - News@York<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yorku.ca\/news\/2024\/08\/29\/how-brat-summer-may-be-propelling-kamala-harris-to-the-american-presidency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How \u2018brat summer\u2019 may be propelling Kamala Harris to the American\u00a0presidency - News@York\" \/>\n<meta property=\"og:description\" content=\"Can TikTok help lead the Kamala Harris-Tim Walz campaign to victory in the United States presidential election the way&nbsp;Twitter, now X, was believed to have helped Donald Trump in 2016?&nbsp;Is&nbsp;Harris\u2019s so-called brat summer&nbsp;enough to sustain her momentum into four more years of a Democratic-led America? 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