{"id":15345,"date":"2012-01-24T02:11:51","date_gmt":"2012-01-24T07:11:51","guid":{"rendered":"http:\/\/www.iposgoode.ca\/?p=15345"},"modified":"2012-01-24T02:11:51","modified_gmt":"2012-01-24T07:11:51","slug":"this-suit-is-bananas","status":"publish","type":"post","link":"https:\/\/www.yorku.ca\/osgoode\/iposgoode\/2012\/01\/24\/this-suit-is-bananas\/","title":{"rendered":"This Suit Is Bananas"},"content":{"rendered":"

Representatives of the defunct rock band, The Velvet Underground, have brought an action against<\/a> the Andy Warhol Foundation for the Visual Arts Inc.<\/a> concerning rights over the world\u2019s most iconic banana image a full 45 years after it was first released.<\/p>\n

The image in question was first published on the cover of the Velvet Underground\u2019s 1967 debut album, \u201cThe Velvet Underground and Nico.\u201d\u00a0 It depicts a banana accompanied by Warhol\u2019s signature executed in the late pop artist\u2019s distinctive silkscreen style.\u00a0 The band and Warhol collaborated on many occasions in the late 1960s. \u00a0Warhol acted as manager to The Velvet Underground while the group was the house band at Warhol\u2019s well-known Manhattan studio, the Factory.\u00a0 It was even Warhol who suggested that the band collaborate with Nico who, in addition to lending her name to the title, sings on several of the album\u2019s tracks.\u00a0 Due to the close relationship of the parties, the creation and distribution of the album artwork was a seemingly collaborative effort.\u00a0 It has been reported that The Velvet Underground even shared a portion of the album\u2019s $3000 royalty advance<\/a> with Warhol in exchange for providing them with the image.<\/p>\n

The present legal troubles began when former members of the band learned that the Warhol Foundation had licensed the image to Apple to be printed on cases and sleeves for IPhones and IPads.\u00a0 A partnership of former Velvet Underground members, Lou Reed and John Cale, allege that they own a trademark in the image based on its strong association with the band.\u00a0 In the suit they explain that licensing the image to Apple will deceive consumers into believing that the band allowed for the sponsorship and approval of Apple products.\u00a0 They support their claim to a trademark by stating that they have maintained exclusive and uninterrupted use of the image for over 25 years<\/a> which included re-using the image on a 1995 box-set of their work and even licensing it to Absolut Vodka in 2001.\u00a0 Both the past use and licensing of the image were met without objection from the Warhol Foundation.<\/p>\n

The current state of legal limbo is based on the strong associations to both artists evoked by the image.\u00a0 The original work is an unmistakeable Warhol with no definitive evidence of any sale to the band.\u00a0 Moreover, no copyright was ever registered.\u00a0 The eventual critical and commercial success of \u201cThe Velvet Underground and Nico\u201d has led to the iconic image subsequently being closely associated to the band leading many to call it the \u201cBanana Album.\u201d<\/a>\u00a0In the suit the partners explain that, \u201cThe banana design became a symbol, truly an icon, of The Velvet Underground.\u201d\u00a0 There has been no definitive response from the Warhol Foundation to the allegations.<\/p>\n

The Velvet Underground is seeking an injunction preventing the use of the banana image by others, a declaration that the Warhol Foundation has no copyright in the work, their share of any profits already made from the Apple licensing, and further unspecified damages. The onus will be on the band to uphold their trademark claim which is strengthened by a long history of use<\/a> despite the fact that Andy\u2019s very own signature adorns the work.<\/p>\n

 <\/p>\n

Andrew Baker is a LLB\/BCL candidate at McGill University Faculty of Law.<\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Representatives of the defunct rock band, The Velvet Underground, have brought an action against the Andy Warhol Foundation for the Visual Arts Inc. concerning rights over the world\u2019s most iconic banana image a full 45 years after it was first 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