Schulich School of Business

Research plus data analytics equals clearer picture of consumer behaviour

Beyond providing an overview of advertising methods and research, York’s University’s Russell Belk presses for the combination of qualitative research and data analytics to paint a more vivid picture of consumer behaviour.

Brexit analysis paints bleak picture for UK, potential for Canada

York’s Douglas Cumming writes comprehensive article on Brexit, tackling what is arguably the most pressing question: international business and entrepreneurship implications.