S&E Sponsorship Group is one of the most respected pure play corporate sponsorship agencies in Canada. Michael Weisdorf joined S&E in 2007 in his current position and he leads one of the largest sponsorship portfolios in Canada, the Bank of Nova Scotia. In this role, he is responsible for negotiating sponsorship and promotional agreements on behalf of his client. His primary focus is to build strategic sponsorship plans and develop activation programs that leverage sponsored properties to generate the greatest impact.

Michael is an authority on branding and activation programs for the financial and service sectors. Prior to his current role, Michael worked on both the client and agency side for Visa International and MasterCard Worldwide.He has developed a number of B2C and B2B activation and communication programs in various industries, including sports, grocery, restaurant, retail, and travel and entertainment.

He has worked with a number of high profile international properties including the Olympics, National Hockey League, National Hockey League Players Association, Disney and Universal Studios.In addition, Michael has worked closely with a number of Canadian based sports teams and players in both the NHL and CFL.

Michael received his MBA in 2003 from the Sauder School of Business at the University of British Columbia with a specialization in marketing and is also a York University alumnus.

You can contact Michael at mweisdorf@sports-entertainment.com.