{"id":16989,"date":"2011-05-09T00:00:00","date_gmt":"2011-05-09T04:00:00","guid":{"rendered":"https:\/\/yfiledev.uit.yorku.ca\/2011\/05\/09\/york-sends-recruiters-to-worlds-biggest-powwow\/"},"modified":"2025-04-02T08:44:11","modified_gmt":"2025-04-02T12:44:11","slug":"york-sends-recruiters-to-worlds-biggest-powwow","status":"publish","type":"post","link":"https:\/\/www.yorku.ca\/yfile\/2011\/05\/09\/york-sends-recruiters-to-worlds-biggest-powwow\/","title":{"rendered":"York sends recruiters to world's biggest powwow"},"content":{"rendered":"

\"JarretIf you want to recruit more Aboriginal students to York, nothing beats setting up a table at the biggest powwow in North America.<\/p>\n

The annual Gathering of Nations<\/a> in Albuquerque draws tens of thousands of visitors from across the continent at the end of April each year. Many come from the nearby Navajo Nation reservation, home to about 175,000. \u201cIt\u2019s a great opportunity\u201d to promote York, says Jarret Leaman, York\u2019s new Aboriginal relations liaison.<\/p>\n

Right: Jarret Leaman at York booth in Albuquerque<\/strong><\/p>\n

So, for the first time, York\u2019s Office of Aboriginal Student Services<\/a> sent him and Aboriginal student recruiter Lisa Charleyboy (BA Hons. \u201910) to the three-day festival in New Mexico last weekend. As it turns out, York was the only Canadian university among a few American colleges trying to entice young Aboriginals to enroll.<\/p>\n

\u201cOur table, honestly, was swamped,\u201d said Leaman, who used to recruit for Queen\u2019s and Trent universities. Over two days, they gave away 1,000 Aboriginal recruitment handbooks and 500 York bags. \u201cWe got a great response,\u201d he said, especially from students who\u2019d travelled due south from Canada\u2019s western provinces. \u201cA lot were asking about graduate studies.\u201d<\/p>\n

Star power lured many to the table. Leaman, who freelances as a contemporary-dance performer. In Albuquerque, he invited two of his entertainer pals, Twilight<\/em> series actor Andrew Orozco (he was in \"Lisathe Quileute wolf pack) and popular Saskatchewan musician Jacob Pratt, to hang around with him at the York booth. It was a winning strategy. The young men who had posed for a 2011 calendar featuring prominent Native American actors and artists acted like magnets, posing for photographs against the York logo backdrop.<\/p>\n

Left: Lisa Charleyboy (left) with Ashley Callingbull at York's powwow in March<\/strong><\/p>\n

Orozco could be the star attraction at York\u2019s powwow next March, just as Ashley Callingbull, 2010 Miss Universe Canada, was this year (see YFile<\/a><\/em> March 3, 2011).<\/p>\n

In Albuquerque, Charleyboy was the other star attraction. Fans flocked to talk to the fashionista and author of the popular blog, \u201cUrban Native Girl Stuff, Pop Culture with an Indigenous Twist<\/a>\u201d. \u201cShe\u2019s putting her degree to good use,\u201d says Leaman. Charleyboy studied professional writing at York.<\/p>\n

Charleyboy\u2019s fame also won her an invitation to walk the red carpet as a presenter at the Saturday evening awards ceremony \u2013 and a chance for Leaman, her \u201cplus-one\u201d, to make valuable contacts at the media table where he was seated. \u201cEven outside the booth, we were still representing the school.\u201d<\/p>\n

At York\u2019s table in the bustling Indian traders\u2019 market, Leaman and Charleyboy talked up Toronto to largely urban-based native students from the United States. They told prospective recruits about social, academic and financial support for Aboriginal students at York and cheaper tuition fees.<\/p>\n

The two are urging York to recognize the Jay Treaty, a 19th-century agreement giving North American \"TwilightNatives the right to travel and work legally anywhere in Canada and the United States. If that happens, Native students from the US would not be charged international tuition fees but qualify for Canadian rates.<\/p>\n

Left: Twilight <\/em>series actor Andrew Orozco with a fan at York booth<\/strong><\/p>\n

\u201cIt\u2019s a real problem for Native students to access education because of the expense,\u201d says Charleyboy. By enabling this policy, York would be helping educate a population that usually can\u2019t afford it. \u201cThis would be a real bridge to our friends in the United States,\u201d she says.<\/p>\n

In Canada, only the University of Guelph honours the Jay Treaty, offering tuition for US-based Native students at local rates, says Charleyboy. \u201cWe want York to do this,\u201d she says. Recognizing the treaty would allow York to penetrate the American market faster and make it the leading Canadian university recruiter of Aboriginal students south of the border.<\/p>\n

That could mean annual trips to the Gathering of Nations. Meanwhile, Leaman and Charleyboy spend eight months on the road going to powwows, visiting high schools in \u00a0cities \u2013 especially Toronto \u2013 and remote northern communities to encourage Aboriginal students to go on to university. At York, there are 400 Aboriginal students who have self-identified and probably many more. Charleyboy aims to boost that number to 1,000.<\/p>\n

There\u2019s a lot of work to do. Ontario aims to boost general enrolment in postsecondary schools to 70 per cent. Currently 32 per cent of non-Aboriginals have bachelor degrees compared to nine per cent of Aboriginals. \u201cThat\u2019s a huge gap,\u201d says Leaman.<\/p>\n

\u201cOur goal is to make York a school of destination for Toronto Aboriginal students,\u201d says Leaman. \"SaskatchewanYork has a transition program and many services geared to Aboriginal student success. \u201cWe have an accessible path.\u201d<\/p>\n

Right: Saskatchewan singer Jacob Pratt. Photo from <\/em><\/strong>www.jacobpratt.ca<\/em><\/strong><\/a><\/p>\n

Leaman is doing something else to encourage Aboriginal students to enroll in college and university. He and former Trent colleague Adam Hopkins have designed a new website for the Aboriginal Postsecondary Information Program (APSIP), a repository of admissions information at 25 postsecondary schools from Quebec to Manitoba, but mostly in Ontario, which has the biggest Aboriginal population in Canada. Leaman, who holds bachelor and master\u2019s degrees in business administration and industrial relations, drafted the governance policies for the website, which could go live by June.<\/p>\n

For APSIP, Leaman has travelled this vast region with a team of other Aboriginal student recruiters from other postsecondary schools talking to 5,000-7,000 high-school students a year. \u201cWith the website, I hope we can reach more students in difficult-to-reach areas.\u201d<\/p>\n

In April, he and Hopkins talked about the community-based team approach to postsecondary recruitment of Aboriginal students, at the Strategic Enrolment Marketing & Management Forum. Rather than competing with each other, recruiters from different institutions work together. \u201cWe\u2019re trying to find the school that is the best fit for the Aboriginal student. That\u2019s why we go out as a team. We tell them how we got into university, how we all suffer from the residential-schools effect. A lot of us are first-generation graduates. We tell them, this is what I needed. Institutions offer different services.\u201d<\/p>\n

Given how few Aboriginal students pursue a postsecondary education, \u201cit\u2019s not whether you need to go to York or somewhere else, \u00a0it\u2019s that you just need to go.\u201d<\/p>\n

By Martha<\/em> Tancock,\u00a0YFile contributor<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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