{"id":184625,"date":"2013-04-05T12:46:36","date_gmt":"2013-04-05T16:46:36","guid":{"rendered":"https:\/\/yfiledev.uit.yorku.ca\/?p=184625"},"modified":"2025-04-02T09:39:54","modified_gmt":"2025-04-02T13:39:54","slug":"as-target-launches-loyalty-points-fight-heats-up","status":"publish","type":"post","link":"https:\/\/www.yorku.ca\/yfile\/2013\/04\/05\/as-target-launches-loyalty-points-fight-heats-up\/","title":{"rendered":"As Target launches, loyalty points fight heats up"},"content":{"rendered":"<p>Some Canadian retailers are counting on their loyalty programs as they cope with the arrival of U.S. discounter Target.\u2026<b>Alan Middleton<\/b>, marketing professor at York\u2019s Schulich School of Business, believes that in the next two or three years, every major retailer will either invent its own loyalty program, or have a connection with an existing one. Also on the horizon, more directed marketing: Once they analyze what you purchase, you\u2019ll get special deals on certain items. \u201cIt\u2019s like Amazon: \u2018We\u2019ve noticed you like these books, have you looked at these?\u2019 You\u2019ll be getting that much more,\u201d Middleton said in the <i>Toronto Star<\/i> April 5.\u00a0<a href=\"http:\/\/www.thestar.com\/business\/personal_finance\/spending_saving\/2013\/04\/05\/as_target_launches_loyalty_points_fight_heats_up.html\" target=\"_blank\" rel=\"noopener\">Read full story<\/a>.<\/p>\n<p><a style=\"font-size: 13px\" href=\"http:\/\/www.thestar.com\/opinion\/commentary\/2013\/04\/05\/statistics_seldom_tell_the_whole_story_goar.html\">Statistics seldom tell the whole story: Goar<\/a><br \/>\nAccording to the number-crunchers, our beliefs are wrong, our instincts misguided, reported the <i>Toronto Star<\/i> April 5. The gap between the wealthy elite and the rest of population hasn\u2019t widened significantly, York University Professor <b>George Fallis<\/b> says in an essay in the current edition of the <i>Literary Review of Canada<\/i>. \u201cIt is said that Canada has a severe and growing problem of income inequality \u2013 the rich get richer while the poor get poorer and the middle class struggles to stay even. The picture is not accurate,\u201d he argues, using a battery of statistics as proof. <a href=\"http:\/\/www.thestar.com\/opinion\/commentary\/2013\/04\/05\/statistics_seldom_tell_the_whole_story_goar.html\">Read full story<\/a>.<\/p>\n<p><a style=\"font-size: 13px\" href=\"http:\/\/www.insidetoronto.com\/news-story\/2519043-muchmusic-regular-eddie-della-siepe-at-charity-comedy-cabaret-this-sunday\/\">MuchMusic regular Eddie Della Siepe at charity comedy cabaret this Sunday<br \/>\n<\/a><b style=\"font-size: 13px\">Eddie Della Siepe<\/b><span style=\"font-size: 13px\">, a regular on MuchMusic\u2019s \u201cJury Duty\u201d, \u201cVideo on Trial\u201d and \u201cLove Court\u201d, will be performing alongside a bevy of other comics at Raising the Roof\u2019s 16th Annual Comedy Cabaret, reported\u00a0the <\/span><i style=\"font-size: 13px\">City Centre Mirror<\/i><span style=\"font-size: 13px\"> April 4\u2026.While the comedian always figured he would make his mark performing stand-up, he studied sociology at York University. His time there differed greatly from his high school days, when he was the class clown. \u201cIn university, if you joked around, you were wasting people\u2019s time. People would look at you like, \u2018I paid $50,000 to be here. I don\u2019t care what the teacher looks like.\u2019\u201d <a href=\"http:\/\/www.insidetoronto.com\/news-story\/2519043-muchmusic-regular-eddie-della-siepe-at-charity-comedy-cabaret-this-sunday\/\">Read full story<\/a>.\u00a0<\/span><a style=\"font-size: 13px\" href=\"http:\/\/www.insidetoronto.com\/news-story\/2519043-muchmusic-regular-eddie-della-siepe-at-charity-comedy-cabaret-this-sunday\/\"><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Schulich School of Business marketing Professor Alan Middleton believes that in the next two or three years, every major retailer will either invent its own loyalty program, or have a connection with an existing one, reported the <i>Toronto Star<\/i>.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[31],"tags":[],"yfileauthor":[],"qualifier":[],"yfile-author":[],"tags-to-show":[],"workflow":[],"class_list":["post-184625","post","type-post","status-publish","format-standard","hentry","category-york-in-the-media"],"acf":{"internal_publish_date":null,"original_image":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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