{"id":200251,"date":"2014-03-12T13:25:39","date_gmt":"2014-03-12T17:25:39","guid":{"rendered":"https:\/\/yfiledev.uit.yorku.ca\/?p=200251"},"modified":"2025-04-02T09:56:12","modified_gmt":"2025-04-02T13:56:12","slug":"will-nhl-jerseys-soon-be-sporting-corporate-logos","status":"publish","type":"post","link":"https:\/\/www.yorku.ca\/yfile\/2014\/03\/12\/will-nhl-jerseys-soon-be-sporting-corporate-logos\/","title":{"rendered":"Will NHL jerseys soon be sporting corporate logos?"},"content":{"rendered":"

Schulich School of Business marketing instructor Vijay Setlur<\/b> points out that major sports leagues in North America have aggressive revenue goals that will soon prompt them to seek out every available source of cash \u2013 including jerseys. \u201c[It will happen] once they balance the sanctity of the jersey with the fact that they can\u2019t avoid the extra revenue,\u201d Setlur said in the Toronto Star<\/i> March 11. \u201cTo turn down jersey sponsorships is something I don\u2019t see them denying too much longer. It\u2019s a matter of what the effect will be on the purity of the game, and how fans would react.\u201d Read full story<\/a>.<\/p>\n

Novelist Joseph Boyden among five to get honorary Trent degrees in June<\/a>
\nFive honorary degree recipients \u2013 including novelist and York University alumnus Joseph Boyden<\/b> \u2013 were announced Tuesday by Trent University for its 2014 convocation ceremonies taking place June 3 to 6, reported the Peterborough Examiner<\/i> March 11. Read full story<\/a>.<\/p>\n

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\nAfter years of development, Burgessville, Ont., native and York University alumna Whitney Dickson<\/b> has had her first full-length novel published, reported the Norwich Gazette <\/i>March 7. . . . When Dickson was in her final year at York, she undertook a personal project researching population control law, cultural conventions, international human rights and environmental impacts. She wrote her novel in parallel with her research. Read full story<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"To turn down jersey sponsorships is something I don't see them denying too much longer,\" said Schulich School of Business marketing instructor Vijay Setlur in the Toronto Star<\/em>. \"It's a matter of what the effect will be on the purity of the game, and how fans would react.\"<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[31],"tags":[77],"yfileauthor":[],"qualifier":[],"yfile-author":[],"tags-to-show":[170],"workflow":[],"class_list":["post-200251","post","type-post","status-publish","format-standard","hentry","category-york-in-the-media","tag-convocation","tags-to-show-convocation"],"acf":{"internal_publish_date":null,"original_image":null},"yoast_head":"\nWill NHL jerseys soon be sporting corporate logos? - YFile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yorku.ca\/yfile\/2014\/03\/12\/will-nhl-jerseys-soon-be-sporting-corporate-logos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will NHL jerseys soon be sporting corporate logos? - YFile\" \/>\n<meta property=\"og:description\" content=\""To turn down jersey sponsorships is something I don't see them denying too much longer," said Schulich School of Business marketing instructor Vijay Setlur in the Toronto Star. 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