{"id":205862,"date":"2014-07-21T11:26:55","date_gmt":"2014-07-21T15:26:55","guid":{"rendered":"https:\/\/yfiledev.uit.yorku.ca\/?p=205862"},"modified":"2025-04-02T10:02:36","modified_gmt":"2025-04-02T14:02:36","slug":"york-us-this-is-my-time-campaign-wins-silver-award","status":"publish","type":"post","link":"https:\/\/www.yorku.ca\/yfile\/2014\/07\/21\/york-us-this-is-my-time-campaign-wins-silver-award\/","title":{"rendered":"York U's 'this is my time' campaign wins silver award"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-205863\" src=\"https:\/\/yfile.news.yorku.ca\/files\/2014\/07\/this-is-my-time-photo-of-student.jpg\" alt=\"this is my time photo of student\" width=\"335\" height=\"464\" srcset=\"https:\/\/www.yorku.ca\/yfile\/wp-content\/uploads\/sites\/889\/2014\/07\/this-is-my-time-photo-of-student.jpg 335w, https:\/\/www.yorku.ca\/yfile\/wp-content\/uploads\/sites\/889\/2014\/07\/this-is-my-time-photo-of-student-289x400.jpg 289w\" sizes=\"auto, (max-width: 335px) 100vw, 335px\" \/>York University\u2019s \u201cthis is my time\u201d campaign won silver for Best Student Recruitment Initiative in the 2014 Canadian Council for the Advancement of Education (CCAE) Prix D\u2019Excellence Awards.<\/p>\n<p>The prize celebrates phase two of the campaign, which was focused on elevating reputation and supporting recruitment. It comes months after winning five Accolades Awards from the North American Council for Advancement and Support of Education (CASE), District II, (see <a href=\"https:\/\/yfile.news.yorku.ca\/2014\/02\/10\/york-universitys-this-is-my-time-campaign-wins-five-north-american-awards\/\"><em>YFile<\/em> Feb. 10<\/a>) and one creative Summit International Award in 2013.<\/p>\n<p>\u201cThe goal of the campaign is to enhance the University\u2019s reputation and increase the number of students who make York their first choice,\u201d says Susan Webb, chief communications and marketing officer. \u201cOur external research is showing that our audiences find the campaign inspiring and that it is shifting perceptions about York in a positive way.\u201d<\/p>\n<p>\u201cThis latest award comes just as the campaign is entering its third year with no signs of slowing down,\u201d adds Robin Edmison, associate director of Marketing and Creative Services. \u201cThe momentum just keeps building. This fall, the \u2018this is my time\u2019 campaign will feature a new roster of inspiring students, alumni and professors \u2013 the best of what York University has to offer.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-205866\" src=\"https:\/\/yfile.news.yorku.ca\/files\/2014\/07\/Steve-MacLean-in-this-is-my-time-campaign-photo.jpg\" alt=\"Steve MacLean in this is my time campaign photo\" width=\"600\" height=\"207\" srcset=\"https:\/\/www.yorku.ca\/yfile\/wp-content\/uploads\/sites\/889\/2014\/07\/Steve-MacLean-in-this-is-my-time-campaign-photo.jpg 861w, https:\/\/www.yorku.ca\/yfile\/wp-content\/uploads\/sites\/889\/2014\/07\/Steve-MacLean-in-this-is-my-time-campaign-photo-400x138.jpg 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>The campaign, which introduced an unconventional twist on testimonials by featuring current <a href=\"http:\/\/mytime.yorku.ca\/visions-students\/\">York students sharing their visions<\/a>, was first launched in September 2012. Phase two of the campaign showcased <a href=\"http:\/\/mytime.yorku.ca\/visions-profs\/\">visionary faculty<\/a> and <a href=\"http:\/\/mytime.yorku.ca\/visions-alumni\/\">successful alumni<\/a> who are making an impact on society as proof of academic excellence and student success achieved through a York University degree.<\/p>\n<p>The integrated campaign included TV, cinema and online, as well as on-campus elements such as building wraps and York U shuttle bus wraps. Stay tuned for more inspiring visions coming your way this fall.<\/p>\n<p>To find out more, visit the <a href=\"http:\/\/mytime.yorku.ca\/\">this is my time<\/a> website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The \"this is my time\" campaign won silver for Best Student Recruitment Initiative in the 2014 Canadian Council for the Advancement of Education (CCAE) Prix D'Excellence Awards.<\/p>\n","protected":false},"author":5,"featured_media":205863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[25],"tags":[],"yfileauthor":[],"qualifier":[],"yfile-author":[],"tags-to-show":[],"workflow":[],"class_list":["post-205862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editors-picks"],"acf":{"internal_publish_date":null,"original_image":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>York U&#039;s &#039;this is my time&#039; campaign wins silver award - YFile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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