{"id":280901,"date":"2020-10-07T17:15:25","date_gmt":"2020-10-07T21:15:25","guid":{"rendered":"https:\/\/yfiledev.uit.yorku.ca\/?p=280901"},"modified":"2025-04-02T11:41:04","modified_gmt":"2025-04-02T15:41:04","slug":"yorks-new-brand-consistency-is-key-to-providing-clarity","status":"publish","type":"post","link":"https:\/\/www.yorku.ca\/yfile\/2020\/10\/07\/yorks-new-brand-consistency-is-key-to-providing-clarity\/","title":{"rendered":"York's new brand, consistency is key to providing clarity"},"content":{"rendered":"

\"newIn President and Vice-Chancellor Rhonda L. Lenton<\/strong>\u2019s Sept. \u00a027 message<\/a> to the community, she launched York University\u2019s first-ever brand strategy, highlighting its importance and why it is essential for supporting York University\u2019s bold vision that is captured in the new University Academic Plan for 2020-2025, the Strategic Research Plan and other pan-University documents.<\/p>\n

York University\u2019s Chief Communication & Marketing Officer\u00a0Susan Webb, <\/strong>the lead for the development and implementation of the new brand strategy, explains how the brand captures York's distinctive identity. \u201cIt offers an authentic expression of what York University stands for and how we are different from other universities,\u201d she says.<\/p>\n

Centred on positive change, a new narrative has been developed that brings meaning to York\u2019s strategic positioning.<\/p>\n

The new narrative: <\/strong><\/h3>\n

\"York is a leading international teaching and research university and a driving force for positive change. Empowered by a welcoming and diverse community with a uniquely global perspective, we are preparing our students for their long-term career and personal success. Together we are making things right for our communities, our planet, and our future.\"<\/strong><\/p><\/blockquote>\n

In support of the strategy, over the past six months, Robin Edmison<\/strong>, director, University Brand & Marketing, and her colleagues in Communications & Public Affairs, have been working with Faculties and Divisions across the University to bring the brand and an associated web optimization plan to life in communications and marketing. A collaborative process, Edmison has consulted and worked with multiple units across the University, including members of the Integrated Communications & Marketing Council. This multi-faceted work is now complete and is available now to the broader community.<\/p>\n

Highlights of the work include:<\/strong><\/h3>\n