{"id":11289,"date":"2025-04-08T09:35:31","date_gmt":"2025-04-08T13:35:31","guid":{"rendered":"https:\/\/www.yorku.ca\/yspace\/?page_id=11289"},"modified":"2025-06-03T12:41:10","modified_gmt":"2025-06-03T16:41:10","slug":"italia-360","status":"publish","type":"page","link":"https:\/\/www.yorku.ca\/yspace\/italia-360\/","title":{"rendered":"Italia 360"},"content":{"rendered":"\n
\n
\n
\n
\n
\n

Italia 360<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Italia360 is an 8-week incubation program that helps first-generation and Italian heritage student entrepreneurs create innovative and disruptive businesses.<\/p>\n\n\n\n

At Italia360, students tap into their potential and learn how to develop and market business ideas with the help of other young innovators, industry mentors and successful entrepreneurs. This is an opportunity for students to start real companies and gain experiential learning opportunities to apply what they\u2019ve learnt and solve the world\u2019s biggest problems.<\/p>\n\n\n\n

This program has been developed in partnership with the Canadian Italian Business & Professional Association Of Toronto (CIBPA)<\/a>, The DMZ and YSpace, York University.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n
<\/div>\n\n\n\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n
<\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div><\/div>\n\n\n\n
<\/div>\n\n\n\n
<\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\n

What you will learn<\/h3>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
\n
\n
\n
\"Conversation<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Sales and negotiation
strategies<\/h4>\n\n\n\n

Learn how to sell with confidence and close deals effectively. This session covers practical sales techniques, proven negotiation tactics, and how to communicate value to customers and partners.<\/p>\n<\/div>\n\n\n\n

\n
\"Speedometer<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Legal advice<\/h4>\n\n\n\n
<\/div>\n\n\n\n

Understand the legal basics every entrepreneur should know\u2014from business structures to contracts and protecting your intellectual property.<\/p>\n<\/div>\n\n\n\n

\n
\"A<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Marketing strategies<\/h4>\n\n\n\n
<\/div>\n\n\n\n

Discover how to effectively reach your target audience, build your brand, and create campaigns that drive results.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n
\n
\n
\"Conversation<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Product and brand
management<\/h4>\n\n\n\n

Learn how to develop, position, and manage your product while building a strong, consistent brand that resonates with your audience.<\/p>\n<\/div>\n\n\n\n

\n
\"Speedometer<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Value proposition
design<\/h4>\n\n\n\n

Learn how to clearly define the unique value your product or service offers and why customers should choose you over the competition.<\/p>\n<\/div>\n\n\n\n

\n
\"A<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Showcase<\/h4>\n\n\n\n
<\/div>\n\n\n\n

Opportunity to showcase your business to the community of experts and mentors. <\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n

Program Benefits<\/h3>\n\n\n\n
<\/div>\n\n\n\n