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Books» |
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Zwick, D. and
Cayla, J. (2011). Inside Marketing: Practices, Ideologies,
Devices. Oxford: Oxford University Press. |
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Articles» |
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Zwick, Detlev, and Alan Bradshaw (2016) "Biopolitical
Marketing and Social Media Brand Communities."
Theory, Culture &
Society.
Zwick, Detlev (2015) "Defending the Right Lines of
Division: Ritzer's Prosumer Capitalism in the Age of Commercial Customer
Surveillance and Big Data." The Sociological Quarterly
56(3):484-98.
Bradshaw, A. and Zwick, D.
(2015) ‘The Field of Business Sustainability and the Death Drive: A
Radical Intervention. Journal of Business Ethics.
Zwick, D (2013). Utopias of the Ethical
Economy.
Ephemera: theory & politics in organization, 13(2), pp. 393-405.
Denegri-Knott, J. and Zwick,
D. (2012). 'Tracking Prosumption Work on eBay: Reproduction of
Desire and the Challenge of Slow Re-McDonaldization', American Behavior
Scientist.
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Pridmore, J., & Zwick, D. (2011). 'Marketing and the Rise of Commercial
Consumer Surveillance', Surveillance & Society, 8(3), 269-277.
Download a copy
here. |
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Zwick, D. and J. Denegri Knott (2009).
"Manufacturing Customers: The database as new means of production " Journal
of Consumer Culture 9(2): 221-247. |
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Zwick, D., Bonsu, S.
K. and Darmody, A. (2008) 'Putting Consumers to Work: ‘Co-Creation’ and New
Marketing Govern-mentality', Journal of Consumer Culture, 8(2), 163-196. Download a copy here. |
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Zwick, D.,
Denegri-Knott, J. and Schroeder, J. (2007) 'The Social Pedagogy of Wall Street:
Stock Trading as Political Activism?' Journal of Consumer Policy, 30(3):
177-199.
Download a copy
here. |
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Zwick, D. and
Dholakia, N. (2006). “The Epistemic Consumption Object and Postsocial
Consumption: Expanding Consumer-Object Theory in Consumer Research.” Culture,
Markets, and Consumption, 9(1), 17-43.
Download a copy
here. |
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Zwick, D. and
Dholakia, N. (2006). “Bringing the Market to Life: Screen Aesthetics and the
Epistemic Consumption Object.” Marketing Theory, 6 (1), 41-62.
Download a copy
here. |
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Zwick, D.
(2005). “Where the Action is: Internet Stock Trading as Edgework.” Journal of
Computer-Mediated Communication, 11(1). [accessible at: http://jcmc.indiana.edu/vol11/issue1/zwick.html]
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Zwick, D. and
Dholakia, N. (2004). “Consumer subjectivity in the Age of Internet: the radical
concept of marketing control through customer relationship management.”
Information and Organization, 14, p. 211-236.
Download a copy here. |
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Dholakia, N. and
Zwick, D. (2004). "Cultural Contradictions of the Anytime, Anywhere Economy:
Reframing Communication Technology." Telematics and Informatics, 21
(2),123-141.
Download a copy
here. |
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Schroeder, J. and
Zwick, D. (2004). “Mirrors of Masculinity: Representation and Identity in
Advertising Images.” Consumption, Markets, and Culture, 7(1), 21-51.
Download a copy here. |
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Books
Chapters» |
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Zwick, D. (forthcoming 2012)
'Online Investing as Digital Virtual Consumption: Individualism, the Screen and
the (Self-)Production of the Neoliberal Self', in J. Denegri-Knott and M.
Molesworth (eds.) Digital Virtual Consumption, Routlegde: London. |
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Zwick, D.,
Schroeder, J. and Denegri-Knott, J. (2008) 'Unintended Politics of Investing:
The Social Pedagogy of Wall Street', in D. Lilleker and R. Scullion (eds.)
Voters
or Consumers: Imagining the contemporary electorate, pp. 12-34. Cambridge
Scholars Publishing: Newcastle, UK. |
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Andrews, D.L., Pitter, R., & Zwick, D. (2003). “Soccer, race, and
suburban space.” In Wilcox, R., Andrews, D. L., & Pitter, R. (Eds.). Sporting
dystopias: The making and meaning of urban sport cultures (pp. 197-220). Albany,
NY: State University of New York Press. |
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Zwick, D. (2001).
Reflections on Postmodern Ethnography: Textuality, Representation, and the
Subject. In C. Hallinan & J. Hughson (Eds.), Sporting Tales: Ethnographic
Fieldwork Experience (pp. 45-58). North Sydney: Australian Society for Sports
History. |
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Zwick, D., &
Andrews, D.L. (1999). “The Suburban Soccer Field: The Culture of Privilege in
Contemporary America.” In G. Armstrong & R. Giulianotti (Eds.). Football in the
Making: Developments in the World Game (pp. 211-222), London: Macmillan. |
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Andrews, D.L.,
Pitter, R., Zwick, D., & Ambrose, D. (1998). “Soccer’s Racial Frontier: Sport
and the Segregated Suburbanization of Contemporary America.” In G. Armstrong, &
R. Giulianotti (eds.). Entering the Field: Explorations in Anthropology (pp.
261-283), Oxford: Berg. |
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