My work is located at the intersection of culture, marketing, and consumption and critically interrogates how new practices of marketing are at the same time product and producer of contemporary consumer culture. For an up-to-date CV go here
   

 

 

  Recent Projects»  
     

My essay (with Alan Bradshaw) on Biopolitcal Marketing is out with Theory, Culture & Society.

My essay on customer surveillance, big data and prosumption capitalism is out in The Sociological Quarterly.

My essay (with Alan Bradshaw) on Responsible Business (Corporate Social Responsibility, Sustainable Business, etc.) as reactionary Ideology is out in the Journal of Business Ethics.

My Book (edited with Julien Cayla) entitled ‘Inside Marketing’, published by Oxford University Press, is out!!. See the book here. Read a summary of the project here.

Special Issue of Marketing Theory (with Bernard Cova and Daniele Dalli) entitled “Critical Perspectives on Consumers' Role as "Producers": Broadening the Debate on Value Co-Creation in Marketing Processes”. Slated for publication in 2011. See call for papers here.

Special Issue of the Journal Surveillance & Society (with Jason Pridmore) entitled "Marketing, Consumption and Surveillance". Publication Janurary 2011, Vol. 8, (3). To access the issue, go here.

"Customer Databases beyond Panopticism: Profiling as Mode of Production" (with Nik Dholakia). Prepared for the Encyclopedia of Consumer Culture (Sage), edited by Dale Southerton.

Organizing Populations in the City: Biopolitical Marketing, Neoliberalism, and the Value of Consumption as Enterprise (with Yesim Ozalp and Alan Bradshaw). Interview-based research that explores the role of consumption in the valuation of newly developed Condo and Loft buildings and urban space more generally.

"Technology, Consumers, and Marketing Theory" (Nik Dholakia and Janice Denegri-Knott). Chapter prepared for The SAGE Handbook of Marketing Theory, MacLaran, P. and Tadajewski, M. (eds.). To be published in 2010.

  Published Papers»  
   

Publications on The Culture of Marketing and Consumption

Publications on Marketing Strategy and Consumer Behavior

     

 

 

     

You can access some of my papers on the Social Science Research Network (SSRN): Click here!

     

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