Published Papers»  
      Shultz II, C. J., Peterson, M., Zwick, D. and Atik, D. (2014). My Iranian Road Trip – Comments and Reflections on Videographic Interpretations of Iran’s Political Economy and Marketing System. Journal of Macromarketing, 34(1), 87-94.

Cova, B., Dalli, D. & Zwick, D. (2011). 'Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes', Marketing Theory 11(3), 231-241.
      Zwick, D and N. Dholakia (2008), ‘Infotransformation of Markets: Introduction to the Special Issue on Marketing and Information Technology’, Journal of Macromarketing, 28(4), 318-325. Download a copy here.
     

Denegri-Knott, J., Zwick, D. and Schroeder, J. E. (2006) 'Mapping Consumer Power: An Integrative Framework for Marketing and Consumer Research', European Journal of Marketing, 40(9-10): 950-971. Download a copy here.
     

Zwick, D. and Chelarui, C. (2006). “Mobilizing the HIJAB – Negotiating Islamic Identity in the Context of a Matchmaking Website.” Journal of Consumer Behavior, 5 (4), 380-395. Download a copy here.
     

Zwick, D. and Dholakia, N. (2004). “Whose Identity is it Anyway? Consumer Representation in the Age of Database Marketing. Journal of Macromarketing, 24(1), 31-43. Download a copy here.
      Zwick, D. and Dholakia, N. (2001). “Contrasting European and American Approaches to Privacy in Electronic Markets: Property Right versus Civil Right.” Electronic Markets, 11, (4):116-120. Download a copy here.
      Dholakia, N. & Zwick, D. (2001). “Privacy and Consumer Agency in the Information Age: Between Prying Profilers and Preening Webcams.” Journal of Research for Consumers, 1(1). (http://www.jrconsumers.com/).
      Irwin, R.L., Zwick, D., Sutton, W. (1999). “Measurement of Excellence of American Professional Sport Franchises.” European Journal of Marketing, 33 (4), 314-327. (Reprinted in Journal of Consumer Marketing (1999), 16 (6); 603-615). Download a copy here.
    Books Chapters»  
      Zwick, D. and Dholakia, N. (2011). ‘Strategic Database Marketing: Customer Profiling as New Product Development’, in Penaloza, L. Toulouse, N., and Visconti, L. (eds.) Cultural Marketing Management: A Cultural Perspective. London: Routledge.

Dholakia, N., Zwick, D. and Denegri-Knott, J. (2009). ‘Technology, Consumers, and Marketing Theory’, in Maclaran, P., Saren, M., Stern, B., and Tadajewski, M. (eds.), The SAGE Handbook of Marketing Theory (pp. 494-512). London: Sage.

Zwick, D. (2006) “Canada: Mobile Commerce under Construction.” In Dholakia, N., Rask, M., Dholakia, R. R. (eds.). M-commerce in North America, Europe and Asia-Pacific Country Perspectives. Hershey, PA: Idea Book Publishing, 2005.

      Dholakia, N., Zwick, D., and Pandya, A. (2005). “Dataveillance and Panoptic Marketspaces.” In Laura C. Rivero, Jorge H. Doorn, & Viviana E. Ferraggine (Eds.), Encyclopedia of Database Technologies and Applications. Hershey, PA: Idea-Group.
      Zwick, D. and Dieterle, O. (2005). “The E-Business of Global Sport Sponsorship.” In John Amis & T. Bettina Cornwell (Eds.), Global Sport  Sponsorship: A Multidisciplinary Approach. Oxford: Berg. Download a copy here.
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