The Sociology Video Project


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Title: Fender philosophers

Rating: 3.0 out of 4

Reference: Producer & director, Lisa Leeman; co-producer & editor, Thomas G. Miller.
Berkeley, CA : University of California Extension Center for Media and Independent Learning, 1997.
27 minutes
Call number: video 5382


Abstract: Examines the role of bumper stickers as part of the public issue dialogue in the United States.


Library of Congress subjects:
Bumper stickers
Advertising, Political--United States


Sociology subjects:
The city
Ethnographic methods
Identity
Popular culture in North America

Reviews and Numerical Ratings

4 This video outlines in 27 minutes the culture around bumper stickers and begins an interesting dialogue with issues around, free speech, political activism, mediums of media, and symbolism. The video itself only begins the discussion but I think it is an excellent choice for that purpose. It is a little long but for an hour and a half or two hour class where you would have lots of discussion time, it would be perfect. The video is funny, up-to-date, controversial, fast paced, and enjoyable. The discussion potential is clear and it would be easy to lead off from especially for third year and below. Tara Franz

1 Not really for a classroom, though entertaining. “Democracy is dead, long live democracy.” Pnina Ginzberg & Mervyn Horgan

3 This video is excellent and thought-provoking. It challenges our ideas about freedom of expression and censorship. It exposes the power that something as simple as a bumper sticker has to create awareness of some important issues as well as revealing something about an individual’s personality, preference or political identity. The filming technique is great because the video has no narration (the people reveal their own opinions) and this is done creatively by using a little humour. A good source for sociology, social science and anthropology courses dealing with urban or public related issues; mass communication and business courses on advertisement (how to create awareness about an issue or just general advertising strategy that is cost effective); and political science courses dealing with how public opinion can be formed or how to get a message about a political issue across. (Suitable for any level.) Kisrene McKenzie (undergraduate)

4 Sophisticated & humorous account pertinent to numerous sociological issues. Strong on agency. Lecture topics: presentation of self, public opinion formation, identity construction, grassroots movements, content analysis, subcultures, the city, advertising and marketing. Kathy Bischoping & Oscar Wolfman


 

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