The Sociology Video Project


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Title: The overspent American

Rating: 2.5 out of 4

Reference:
Producers, Sut Jhally, Loretta Alper & Kelly Garner.
Northampton, Massachusetts: Media Education Foundation, 2003.
32 minutes
Call number: video 7558

Abstract:
Juliet Schor scrutinizes what she calls 'the new consumerism' -- a national phenomenon of upscale spending that is shaped and reinforced by a commercially-driven media system. She argues that 'keeping up with the Joneses' is no longer enough for middle and upper-middle class Americans, many of whom become burdened with debilitating debt as they seek to emulate materialistic 'TV lifestyles'.

Library of Congress subjects:
Consumer behavior--United States
Consumption (Economics)--United States
Credit--United States
Debt--United States
Finance, Personal--United States
Lifestyles--United States
Savings and investment--United States
Values--United States

Sociology subjects:
Identity (in part)
Media/text analyses
Poverty/class in North America
Work in North America and Europe (in part)

Reviews and Numerical Ratings


(3) This video puts common-sense debates around debt and work into sociological context. While dependent solely on Juliet Schor’s US based framework, its historical analysis of the changing dynamics around work, consumption, the economy and leisure should stimulate questions around an increasing standard of living. The video is divided into four segments that could be viewed together or separately. Particularly useful for 2nd and 3rd year students, especially early on in courses on work, culture and social change. Ends with a critique of consumerism and suggestions for change. Lesley Wood

(3) Good introduction to the topic of consumer culture, with a focus on the reasons why people have been facing more debt in the past twenty years. Not particularly challenging, and doesn’t really tell us anything we don’t already know, but looks at the issue from enough angles to present a number of possibilities for discussion. High-quality production, lots of charts, graphs and other statistics, good visual presentation. Contextualizes individual motivations, behaviour and identity within large-scale social and economic processes. Steve LeDrew

(3) A well-organized, detailed analysis by Harvard economist Juliet Schor that links labour and media issues, using familiar images in convincing ways. It’s refreshing to see a video present a social phenomenon, rather than an individual’s story, as the central figure. Kathy Bischoping

(1) This film moves very slowly. Moreover, its assumptions about human agency and the power of individual actors are almost enraging. The film not only presents the notion that individual choice, rather than the logic of capitalism, is responsible for consumer society in North America, but women are pinpointed as primary consumers and subsequently primarily responsible. This film relies on a one-woman analysis and focuses excessively on the individual, which provides a very narrow understanding of how consumer society developed and how it can be transformed. I would not suggest this movie be shown in any classroom, as it might prove very difficult to untangle the issues from the web of consumer politics. Sarah Newman

 

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