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ANALYSIS OF THE TORONTO STAR AND THE TORONTO
STAR.COM
by Kristy Gerrard and Katrina Wong
Using both the print based conventions and online conventions of
newspapers, an analysis of the Toronto Star will be compared to
The Toronto
Star.com in order to demonstrate how most print conventions
are still preserved in the dissemination of news stories online.
However, differences are apparent due to the evolution of new digital
technology, such as the World Wide Web.
The layout is crucial to both The Toronto Star and The Toronto
Star.com. However, while print conventions such as masthead which
is the name of the paper and dateline are apparent, they are not
as prominent online as they are in print. Important stories are
still featured on the front page of both print and the online home
site, however, there is more stories available on The Toronto Star.com
then on the printed version. Additionally, the entire story is not
available on either the front page of The Toronto Star or The Toronto
Star.com, but links to the full story online make it much easier
and faster for the reader to obtain the information instead of flipping
through pages and pages. Furthermore, bold typography, headlines
and Blurbs/Puffs which are colour bands that aim to attract the
reader are used in both print and online newspapers in order to
demonstrate clean, clear, and concise text.
Indexes are extremely important to the online newspaper then they
are to print. Indexes function as the guide to all areas within
The Toronto Star.com by listing headings as links to current topics,
affiliated websites and different sections of the newspaper/site
such as, business, sports, entertainment and so on. Additionally,
search engines and archives are available on The Toronto Star.com
which allow readers to search for specific information or past editions.
The placement of text is also influential in aiding the reader
through The Toronto Star pages or The Toronto Star.com. Text within
The Toronto Star.com occurs in manageable chunks in which the content
of the story always eludes to the full story by a link. Whereas
in The Toronto Star, text is placed in single to double row columns
and the content on the front page is part of the entire story. Additionally,
updates online occur regularly, whereas the printed version is confined
to 24 hour increments. Furthermore, captions (the words under images
explaining the image) and the pointer (see page A12 or continued
on A12) are only available in The Toronto Star, not The Toronto
Star.com. Lastly, print conventions in terms of style of content
such as the 5W's and H (who did what, when, where, why and how)
and the inverted pyramid, remain the same for both The Toronto Star
and The Toronto Star.com news reporting.
Finally, The Toronto Star.com encourages skimming and scanning
such as Hunting,
Browsing and Grazing, whereas The Toronto Star entails concentration
and focus by constantly having to turn the pages in order to absorb
the information.
Although differences are apparent within this analysis, Jakob Nielsen's
article entitled "Differences Between Print Design and Web
Design" located at http://www.useit.com/alertbox/990124.html
is relevant for additional information.
References
http://www.thetorontostar.com
http://www.well.com/user/mmcadams/online.newspapers.html#skim
http://www.useit.com/alertbox/990124.html
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