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Graduate Program in Communication & Culture

Faculty Profiles

Wendy Wong

Technology in Practice

University   York University
E-Mail Address
Phone Number   (416)736-2100 x 77435
Office Location    
Office Hours   TBA



B.A. (Hong Kong); M.A. (Hong Kong); Ph.D. (Hong Kong)


Research Interests

Selected Publications

Scholarly books

•Wong, Wendy Siuyi. (2003). Advertising, Value, and Consumer Culture: Hong Kong Television Commercials, 1970-1989. Hong Kong: Longyin Review. [In Chinese]

•Wong, Wendy Siuyi, & Lee Wai Chun. (2003). An Illustrated History of 13-Dot Cartoon: The Work of Lee Wai Chun. Hong Kong: Ng Hing Kee Book & Newspaper Agency. [In Chinese]

•Wong, Wendy Siuyi. (2002). Hong Kong Comics: A History of Manhua. New York: Princeton Architectural Press.
•Wong, Wendy Siuyi. (1999). Advertising, Culture & Everyday Life I: Hong Kong Newspaper Advertisements, 1945-1970. Hong Kong: Luck-Win Bookstore. [In Chinese]

•Wong, Wendy Siuyi, & Yeung Wai-pong. (1999). An Illustrated History of Hong Kong Comics. Hong Kong: Luck-Win Bookstore. [In Chinese]

Chapters in books

•Wong, Wendy Siuyi. (2005). Political Ideology in Hong Kong’s Public Service Announcements. In Kara K.W. Chan (Ed.), Advertising and Hong Kong Society (pp. 55-76). Hong Kong: Chinese University Press.

•Wong, Wendy, & Lisa Cuklanz. (2001). “Humor and Gender Politics: A Textual Analysis of the First Feminist Comic in Hong Kong.” In Matthew P. McAllister, Edward Sewall, and Ian Gordon (Eds.), Comics and Ideology (pp. 69-98). New York: Peter Lang Publishing.

•Cuklanz, Lisa, & Wendy Siuyi Wong. (1999). “Ideological Themes in Hong Kong Public Service Announcements: Implications for China’s Future.” In Randy Kluver & John Powers (Eds.), Civic Discourse, Civil Society and the Chinese Communities (pp. 93-107). Stamford, C.T.: Ablex.

•Wong, Wendy Siuyi. (1997). “A Construction of Modern Life in the 13-Dot Cartoon.” In Kwok Yan-chi (Ed.), (Re)-Discovering Design: A Critical Consideration of the Hong Kong Culture of Design (pp. 117-132). Hong Kong: A Better Tomorrow Workshop. [In Chinese]

•Wong, Wendy Siuyi. (1997). “The Concept of Ideal Child hood in Advertising Images.” In Kwok Yan-chi (Ed.), (Re)-Discovering Design: A Critical Consideration of the Hong Kong Culture of Design, (pp. 29-52). Hong Kong: A Better Tomorrow Workshop. [In Chinese]

Papers in refereed journals

•Wong, Wendy Siuyi. (2006). Globalizing Manga: From Japan to Hong Kong and beyond. Mechademia: Emerging Worlds of Anime and Manga, Vol. 1: 23-45. Minneapolis: University of Minnesota Press.

•Wong, Wendy Siuyi. (2004). Hong Kong Comic Strips and Japanese Manga: A Historical Perspective on the Influence of American and Japanese Comics on Hong Kong Manhua. Design Discourse, Inaugural Preparatory Issue: 22-37.

•Wong, Wendy Siuyi. (2002). Manhua: The Evolution of Hong Kong Cartoons and Comics. Journal of Popular Culture, Vol. 35(4): 25-47.

•Wong, Wendy Siuyi, & Lisa Cuklanz. (2002). Critiques of Gender Ideology in Hong Kong Comic Arts, 1966-1999. Journal of Gender Studies, Vol. 11(3): 253-266.

•Wong, Wendy Siuyi. (2001). Detachment & Reunification: A Chinese Graphic Design History in Greater China since 1979. Design Issues, Vol. 17(4): 51-71.

•Wong, Wendy Siuyi. (2000). The Rise of Consumer Culture in a Chinese Society: A Reading of Banking Television Commercials in the 1970s of Hong Kong. Mass Communication and Society, Vol. 3(4): 393–413.

•Wong, Wendy Siuyi, & Lisa Cuklanz. (2000). The Emerging Image of the Modern Woman in Hong Kong Comics of the 1960s & 1970s. International Journal of Comic Art, Vol. 2(2): 33-53.

•Wong, Wendy Siuyi. (2000). Establishing the Modern Advertising Languages: Patent Medicine Newspaper Advertisements in Hong Kong, 1945-1970. Journal of Design History, Vol. 13(3): 213-226.

•Wong, Wendy Siuyi. (2000). Formulating the Creative Logic of Chinese Typography. Journal of Visual Literacy, Vol. 20(1): 79-88.

•Wong, Wendy Siuyi. (1997). Construction of Ideal Childhood: Reading and Decoding TV Advertisements Directed at Children in Hong Kong. Hong Kong Cultural Studies Bulletin, Spring: 75-84

By Field of Study
























Harold [Innis] taught us how to use the bias of culture and communication as an instrument of research. By directing attention to the bias, or distorting power of the dominant imagery and technology of any culture, he showed us how to understand cultures.
~ Marshall McLuhan