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Marketing Environments and Ads Exercise
Nine macro-environment variables
(age, family, geography, education, economic, natural,
technological, political/legal, social/cultural) are represented
by the ads below. Your task is to match the ads to the
macro-environment variable it relates to. Many will relate to more
than one; your task is to get all of them to fit. There may be
more than one correct solution.
1. 3M: Environment ____________________
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2. McDonalds: Environment ____________________
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3. Plastics: Environment ____________________
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a photo I took in South Carolina4. KFC: Environment ____________________
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5. Financial Advisors: Environment
___________________
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6. Benetton: Environment ____________________
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7. Selling Computers: Environment
___________________
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8. Advertising Standards: Environment
________________
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9. E-Trade: Environment ____________________
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