Manager, Collections Customer Communications Strategy Analytics, Scotiabank
Information Technology, Bachelor of Arts (BA) 2022

Tulsi is a York University alumni and Manager, Collections Customer Communications Strategy Analytics at Scotiabank. She leads data driven customer communication strategies that enhance engagement and support business outcomes. Prior to joining Scotiabank, Tulsi worked as a Marketing Science Analyst in the creative agency industry, using analytics and consumer insights to inform marketing decisions. She also began her career as an analyst in the regulated financial sector, building expertise in data analysis, strategy and customer experience. Passionate about continuous learning, she combines analytical thinking with creativity to solve complex business challenges.

York University played a foundational role in shaping both my personal and professional growth. It provided me with the analytical, problem-solving and communication skills that have guided my career across marketing, finance and banking. York's diverse and inclusive environment exposed me to different perspectives and encouraged me to think critically, adapt quickly and embrace lifelong learning. The experiences, relationships and opportunities I gained at York gave me the confidence to pursue a variety of career paths and ultimately helped prepare me for leadership roles in strategy and analytics.