Will "Candy" Trademark Prove Sweet or Bitter for King?

Video game developer King, maker of the insanely popular and addictive Candy Crush Saga, has been granted a US trade-mark for the word "Candy". While previously owning trade-marks over the specific designs and game titles, this is the first common word successfully trade-marked by King. Some are worried registering a common word is an over-extension of intellectual property rights, while […]