Bringing the brand to life: New logos for York's Faculties

An integral part of the new brand hierarchy will involve retiring existing Faculty logos.

Bringing the brand to life: Setting the sub-brand hierarchy

A new brand hierarchy has been established for the University's sub-brands and faculties.

Bringing the brand to life: A new University logo

The new technical code along with specifications for its use can be found on the Communications & Public Affairs website in the resources category within the Brand Toolbox.

Video: Refreshing the York brand

VIDEO: York University launches its new brand campaign for 2012. It's my time. See how the brand came about and watch it come to life.

Comprehensive advertising campaign takes flight

The visions of exceptional York students will be displayed in an integrated marketing campaign that begins Sept. 24 and runs until Nov. 2.

Establishing York's brand

Establishing a brand for a large, comprehensive university doesn't happen overnight.

York's bold new brand highlights how students turn passion into action

York University is celebrating the high aims of its students as part of an ambitious new brand campaign that highlights just how far a York degree can take graduates.

Lyndsay Crump and Isaac De Souza: Exceptional students with outstanding visions.

York students Lyndsay Crump and Isaac De Souza exemplify the inspiration for the University's new "this is my time" awareness campaign.

The promise and essence of York's new brand

The essence of the University's new brand is "global thinking shaped here". It speaks to the diversity of cultures, perspectives, backgrounds and global outreach that are part of the York experience.

All in the York family - a branding exercise driven by proud grads

A happy coincidence of alumni - a communications executive, copywriter, world-renowned photographer and marketing researcher - brought talent and passion to branding York and launching the new campaign.