Business

Redefining consumption

Marketing Professor Markus Giesler of York University’s Schulich School of Business analyzes how technologies like artificial intelligence (AI) influence consumer behaviour and buying choices, and what it means for free will, whether purchasing a shiny new pair of shoes or the next vacation destination. His work has been published in top-tier academic journals and media […]

Schulich research suggests link between financial literacy and IPO underpricing

The findings are contained in an article published in the Journal of Financial and Quantitative Analysis. The research was conducted by Kanagaretnam together with: Gerald Lobo, the Arthur Andersen Chair of Accounting at the University of Houston’s C.T. Bauer College of Business; Lim Chee Yeow, an associate professor at the School of Accountancy at Singapore […]