Principal Consultant, Center for Applied Insights
Philosophy 1995

Cynthya Peranandam is the Principal Consultant at the Center for Applied Insights, an IBM think tank that provides data-driven thought leadership to foster strategic conversations. Previously, she led marketing strategy for IBM’s private cloud platform. Cynthya has worked with clients across the digital spectrum and has driven adoption and commercialization of emerging technology through IBM’s early-adopter program.

Being part of a strategic think tank, I spend a lot of time thinking... a lot of time figuring out market strategy and what comes next. I think my time at York and my courses encouraged critical thinking which I put to good use everyday.