VP Marketing - Demand Generation, ScalePad Inc.
Administrative Studies, Bachelor of Commerce (BCom) 1997
Marketing, BCom Specialized Honours, 1998

Matthew Waters is a York University graduate and marketing executive with more than 25 years of experience working across B2B and B2C technology organizations. His career has spanned enterprise technology, high-growth SaaS, and consumer tech, where he has led go-to-market strategy, demand generation, and marketing transformation initiatives. Known for combining strategic thinking with strong emotional intelligence, Matthew has built and led marketing teams that work closely with sales and product groups to drive meaningful business results.

Matthew currently serves as VP of Marketing, Demand Generation at ScalePad, where he leads go-to-market strategy and growth initiatives for a portfolio of IT-focused software solutions. He also advises start-ups and works as a fractional VP of Marketing, helping organizations navigate today’s evolving business landscape.

Outside of his executive role, Matthew is passionate about mentorship and regularly coaches undergraduate students, graduate candidates, and early-career professionals as they begin building their careers.

York University played an important role in shaping both my life and career. Beyond classes, my time on the Swim Team and around campus introduced me to incredible people and great friendships. The camaraderie and ensuing adventures helped shape my character in ways that still influence me today. Professionally, York also taught me the value of curiosity and mentorship. After realizing my initial program wasn’t the right fit, a chance conversation with a professor at a campus pub led me into the marketing program. Their guidance helped redirect my path and ultimately set the foundation for my entire career.