Senior Director, Channel & Alliances Sales Canada, Veeam Software

Sonya Mazzaferro joined Veeam Software in 2021 as the Sr. Director leading Channel & Alliances Sales across Canada and the Women in Green Canadian Chapter. Sonya is an accomplished IT Ecosystem Sales Executive with dynamic experience in channel & alliances sales management, business development, virtual sales, and IT marketing with a history of building and executing go to market sales strategies to accelerate growth and transformation. With 20 years of experience in IT, Sonya joined Veeam from Cisco where she held several leadership roles in the Channel and in Global Virtual Sales (Americas) over her 10-year career with the company. Most recently, Sonya was invited to join the Canadian Channel Chiefs Council (C4) in Canada alongside her peers in the industry serving as the “voice” of the Canadian technology channel. In 2020, 2022, 2023, 2024 & 2025, Sonya received the honor of being named one of CRN’s Women of the Channel.