marketing

A Canadian pop star's new Olympics ad has some elbows up

How is sports marketing shaping up for Winter Games? York expert available for comment

As York University is also getting ready to cheer on alumna and former York Athletics track-and-field star Cynthia Appiah, who will start competing this Sunday at the 2026 Milano Cortina Winter Games in the Women’s Monobob for Team Canada, York marketing expert Vijay Setlur is available to speak on marketing at the Olympics, including opportunities for athletes in niche sports and how brand and marketing plans are shaping up as we enter the second weekend of the Games.

World Series returns to Toronto: York U experts available to provide insights on public safety, tourism and the local economy

From crowd safety and emergency planning to consumer behaviour and the economics of major sporting events, York experts are available to provide insight

Who's paying more? Investigating gender-based pricing in Canada (Marketplace)

Why do some brands change racist names and logos, but others don’t? Here’s what the research says