Olympics
How is sports marketing shaping up for Winter Games? York expert available for comment
As York University is also getting ready to cheer on alumna and former York Athletics track-and-field star Cynthia Appiah, who will start competing this Sunday at the 2026 Milano Cortina Winter Games in the Women’s Monobob for Team Canada, York marketing expert Vijay Setlur is available to speak on marketing at the Olympics, including opportunities for athletes in niche sports and how brand and marketing plans are shaping up as we enter the second weekend of the Games.
York expert available to comment on ICE at the Olympics
York University Assistant Professor Amanda De Lisio in the Faculty of Health, School of Kinesiology & Health Science says recent fatal shootings by ICE and Border Patrol officers in the U.S., and their involvement in the 2026 Milano Cortina Winter Games through U.S. Homeland Security Investigations have understandably heightened public concern about the agency’s conduct.
The Olympification of Kinesiology: Highlighting Troubling Trends and Emphasizing Hope
Much like how the Olympics celebrate “faster, higher, stronger” sporting bodies and performances, the current focus of kinesiology as a field of study is increasingly linked to an Olympic-like emphasis on educating students on how to produce “faster, higher, stronger” bodies, optimize performance, and individualizing narratives of health promotion.
Former Prof Bill Westcott is remembered, a York expert's op-ed on the DNC, Indigenous womanhood in poetry, and more
Former Prof Bill Westcott is remembered by students and staff, a York expert's op-ed on the DNC, Indigenous womanhood in poetry, and more.
York experts weigh in on local and international issues: from $18.4M in bonuses at CBC to Kamala Harris' campaign, and bats in Belize
York faculty members comment on $18.4 million in bonuses being paid out by CBC, Kamala Harris’s brat summer, and the diet of bats in Belize.
York experts weigh in on global and local issues: from the Venezuelan election to the TTC's battle with birds
York faculty members comment on the Venezuelan presidential election, bees and pollinators, the movie Twisters, keeping seagulls from nesting on a TTC facility, and more.
Shiny day for Canada as York U alumnae vie for Olympic gold
Vying for gold today, York University alumni Melissa Humana-Paredes will take on world No. 1 Brazilian beach volleyball duo Ana Patricia Ramos and Eduarda Santos Lisboa.
More York experts available for Olympics commentary
York alumnae Melissa Humaña-Paredes and Brandie Wilkerson compete for gold in Paris today, a first for beach volleyball for Canada, cheered on by Humaña-Paredes' father, three-time Olympic coach and York Professor Hernán Humaña who teaches a course on the history of the Olympics and is available for comment to media. Also this week in Paris, breaking makes its debut at the Games, Olympians get sick with bacterial infection and organizers revise the closing ceremony of the Games this Sunday after a controversial opening. York experts are available to comment on this and more.