sports
How is sports marketing shaping up for Winter Games? York expert available for comment
As York University is also getting ready to cheer on alumna and former York Athletics track-and-field star Cynthia Appiah, who will start competing this Sunday at the 2026 Milano Cortina Winter Games in the Women’s Monobob for Team Canada, York marketing expert Vijay Setlur is available to speak on marketing at the Olympics, including opportunities for athletes in niche sports and how brand and marketing plans are shaping up as we enter the second weekend of the Games.
World Series returns to Toronto: York U experts available to provide insights on public safety, tourism and the local economy
From crowd safety and emergency planning to consumer behaviour and the economics of major sporting events, York experts are available to provide insight
Age, previous sports experience, stronger predictors of performance in children than previous concussions, York U study finds
A new study from York University’s Faculty of Health may offer reassuring news for parents whose children have a history of concussion, but want to get back to playing sports. Researchers from York University’s Faculty of Health spent more than a decade scouting fields, rinks and courts across the Greater Toronto Area for participants with a history of concussion and tested their performance on complex eye-hand coordination tasks, finding that age and previous sports experience were larger factors in cognitive-motor integration than a history of multiple concussions.
York experts discuss tariffs, illegal immigration, lengthy delays in the justice system and more
York experts discuss Canada's response to Trump's tariff threat, the impact of technology at the border, migrants and immigration, delays in the justice system and more.
York experts on the impact of climate change on lake ice, the value of major party leaders' pensions, and more
York experts weigh in on how climate change is impacting lake ice, the value of major party leaders' pensions, the future of moviegoing, and more.
York experts comment on the Toronto Sceptres new name and logo, the Venezuelan election, authoritarian populism, labour relations and more
York experts comment on the new name and logo for the Toronto Sceptres, a possible end to authoritarian populism, labour relations in the travel sector and more.
York experts profiled for their work, remembered for their contributions, and celebrated by CBC Books
York experts are in the media this week for their work on Indigenous health policy, lifelong efforts on behalf of refugees, a new poetry collection and more.
York experts weigh in on political activism, interference, corporate governance, Ozempic, and more
York experts comment on political activism, interference, Ozempic advertising being everywhere, biometric monitoring in the workplace, and more.
